Company: Shanghai Ourui Supply Chain Management Co., Ltd

Country: CHINA

Booth No: 7050

Products: oIBP fashion industry Omni-channel intelligent merchandising management solution, oIBP pharmaceutical retail solutions, and oIBP business modules etc.

About Company:

Shanghai Ourui Supply Chain Management Co., Ltd (hereinafter referred to as the company) is an enterprise focused on fashion goods as well as excavation and application of marketing big data. Considering the 2 major pain points for fashion goods sector—one is that fashion goods enterprises find it difficult to break through sales bottleneck while the other is that cost increase outnumbers sales growth, its AI-powered smart merchandise management system (FMDS), with consumer demands as central point and on a basis of framework “Goods Data Middle-End”, is used to analyze and mine in-house and external data, including online & offline orders, CRM, e-commerce platforms, weather factors, geographic locations, competitors and regional consumption groups; moreover, FMDS provides decision-making guidance on business operating plans, category composition, future sales forecast, mid-season replenishment and additional order, optimization of promotional events as well as plans for production & procurement; in turn, FMDS helps realize flexible yet smart selection of styles, optimization of dynamic pricing, prediction of converting traffic flow into purchase, accurate merchandise offering, precise advertisement delivering, and constitution of micro-service on data analysis, thereby achieving perfect matching between systems for merchandise, marketing and supply.

Its business scope stretches over commodity management, supply chain management, information technology, algorithm application, and operational research etc. Based on rich industry practice and relevant understanding, the company relies on big data and utilizes artificial intelligence, Cloud computation and the technology related to bring out enterprise-oriented solutions.