Wong Lo Kat, changed!
On December 4, 2017, on the eve of the “Fortune” Global Forum, the forum’s exclusive official herbal tea Wang Laoji held the “1828 cans release ceremony for the 190th Anniversary Theme Campaign” in Guangzhou. Wang Laoji, who has a century of brand history, was held in Guangzhou.
This time, to meet the 190th anniversary of the birth of its brand, Wang Laoji officially released 1828 cans. According to reports, the release of 1828 cans is to promote the Chinese herbal tea culture, is a tribute to and inheritance of Chinese herbal tea culture.
The 1,828 cans launched by Wang Laoji still have the traditional Chinese Red color.
At the same time, using popular "slimming jar" packaging, supplemented by the birth of Wang Laoji’s "1828" vintage element design, through the combination of traditional and modern design language, Wang Laoji’s culture and history will reach more youth consumption. In the group.
People who are concerned about Wang Laoji all know that in the past two years, Wang Laoji gradually began to implement a single product diversification strategy. From sugar-free, low-sugar quality herbal tea, black herbal tea to 1828 cans, Wang Laoji found a new growth point.
Afternoon tea new favorite, Wong Lo Kat sugar-free, low-sugar new products
On June 26th, 2016, Wong Lo Kat officially launched two new herbal teas featuring no sugar and low sugar. It was carefully formulated with authentic recipes and innovatively extended the taste of herbal tea to replace sucrose with sugar substitutes. Taste. In the packaging design, new herbal tea using a metal texture material, back to the original and very stylish atmosphere.
The Wong Lo Kat launches a sugar-free and low-sugar market. On the one hand, it follows the “honest Wong Lo Kat” heritage of more than a hundred years. It truly makes high-quality materials and zero-artificial additions to create a low-sugar and light-flavored health for consumers. Drinks. One side is to adapt to the general trend of healthy eating and high-quality consumption in the market and adapt to people’s increasing health awareness.
To this end, Wong Lo Kat has made overall progress in marketing, channel expansion and construction, production capacity distribution, and product innovation, and has changed the pattern of the domestic market silently.
Nielsen experts believe that in this era of product as king, Wong Lo Kat’s new sugar-free and low-sugar products will help Wong Lo Kat sales hit a new high and become a new growth point for the herbal tea industry.
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