.Inventory of cigarette sales in November
Time flies, and in an instant, I unconsciously slipped past this quietly in November. We will bid farewell to us soon in 2017. As retailers, we will seize the “tail” of 2017 to welcome the arrival of the new year. At this point, it is time for us to do inventory work. In order to further understand their store cigarette inventory, in order to store the best-selling specifications, appropriate reserves, in order to avoid out of stock, loss of customers; for the unsalable specifications also have to find ways to recommend out, so as not to occupy funds. So, in order to better welcome the 2018, I invited several retailers to talk about the cigarette inventory situation in your store. How about the sales of cigarettes in your shop in November? How does consumer spending change?
Yizhu City Zhuting Town retail households: Chen boss
Time is running out of water, and it will be far away from us in 2017. Quely, my store has been operating for 18 years. In the business, I experienced bittersweet things. When I look back, I have laughter and tears on my business. I have troubles and worries. We have also gained a lot of wealth and accumulated a lot of operating experience. Looking back at the cigarette sales in November, I was deeply impressed. This month, everyone thinks that it is the off-season period after the double festival. However, the sales volume of cigarettes in my store has been on an upward trend this month. This is mainly due to my long business hours and many loyal customers. Because my store has been operating fresh and dried fruits and vegetables, dried vegetables, spices and other products. In rural areas, there are many happy events, and big and small happy events happen almost every day. For example, children’s full moon wine, year-old wine, and ten-year-old feast, elderly life, newcomer engagement, housewarming, new marriage, weddings, funerals, and so on. As long as there is a happy customer, you can drive the sales of cigarettes. Because of the large amount of cigarettes needed to make a happy event, if the owner of a happy event comes to my home to buy food, it will buy one-stop related products at my shop.
Tiantai Town, Yichun City, retail households: Liu boss
My shop is open inside the new farmers market and there are two mahjong galleries next to my shop. Because the residents of the newly built farmers’ markets are mainly from the surrounding residents, and the residents of each village have relocated. Those middle-aged and older aunts who live here, and some young people mainly go to school with children. They have nothing else to do except to look after children, cook and wash clothes, and take care of family health. So, when it is over, he will gather and play mahjong in the Mahjong Pavilion. There are also a number of young men and women who have a relatively well-off family economy or who have a fixed income. They are also the protagonists in the Mahjong Pavilion. There is a fair time when we are in the market, we have more lively shops in the farmers’ market. Every time we are in the market, the men, women and children of the village will come to the market town to gather for the fun. Some diligent uncles and grandfathers will bring their home crops, or fruits and vegetables, to market. There are also many vendors selling clothes, shoes, caps, and fruits to sell. Therefore, the consumer groups of my shop are mainly customers in the surrounding mahjong halls, as well as customers from all directions.
Yichun City Lucun retail households: Luo boss
Looking at the sales of cigarettes in November, I feel that after the sale of cigarettes in this month, the impact of decentralized traffic, as well as the presence of shops with strong competitiveness, has led to a drop in sales of cigarettes. After the Mid-Autumn National Day this month, before the Spring Festival, people all went out to work. The rest were just a few elderly people who looked after their children at home. After all, their economic sources are limited, their consumption levels are low, and the level of smoking is limited to less than 10 yuan. Some formerly smoked customers simply quit smoking because they are uncomfortable. Of course, there are also some customers from unit employees, or some young customers. Their consumption levels are also comparable. Their consumption concepts and consumption levels are relatively active. They also have strong ability to accept various new products. I mainly grasped the psychology of hunting, liked the characteristics of new cigarettes, purchased several new brands of cigarettes, and was welcomed by many customers. For example, in November, the newly-listed Yuxi, Hongtashan (classic), Yuxi (Yuxin), Yan’an, and I purchased two of the specifications. At my recommendation, we fostered some loyalty. customer.
From the perspective of the analysis of the above-mentioned peer retailers, although November is said to be the off-season, overall, the sales of cigarettes are still relatively impressive. Everyone has taken inventory of the shop’s cigarettes so that they can get a good grasp of the store’s inventory, so as to better prepare the goods before the Spring Festival.
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