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Mar.13th-Mar.15th,Shanghai

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Ali new retail shows a trump card, hand rushing and nailing

 

On June 24th, Ali nailing CEO Chen Hang announced the launch of a product called Ali New Retail “Wang Bing”: Smart Shopping Guide. This has caused widespread concern in the industry.
 
“The interoperability between nails and mobile Taobao enables a powerful organization and management platform to be combined with a strong consumer platform. The enterprise crosses the online and offline boundaries to achieve an organized global precision marketing and online digitization.” Chen Hang said that intelligence The guide products realize the nailing and mobile phone Taobao, helping to solve the customer management and precise marketing problems of retail enterprises.
 
The launch of this product marks the opening of Alibabas new retail implementation of the first-line stores and online member systems, and the promotion of individual brand stores from individual shopping guides to organized precision marketing.
 
It is understood that the new retail solution launched by Nail and Tmall has been opened by invitation. At present, more than 25,000 stores and more than 70,000 shopping guides have been online and offline through intelligent shopping guide products. Traditional retail companies are implementing a people-oriented management approach through organizational change. The store guide and the online sales platform are no longer a kind of "hate" relationship, but a symbiotic win-win situation.
 
Chen Hang stressed that, more importantly, intelligent shopping guides have achieved organized and precise marketing. That is to say, the member assets are organized by the enterprise, not the individual shopping guides, and will not be lost due to the resignation of the shopping guide; the contact service method is organized, the work information of the members is aggregated, and the nail phone can reflect the brand name. The membership group is more efficient in posting messages; the member portraits are more precise, can be tagged, can be used for mass marketing, or can be organized to leave the store through the cloud store. By realizing the deep changes in the new retail industry, the retail industry will enter a new, simple, efficient, transparent and intelligent way of working, and the company will achieve organizational transformation and precise marketing.

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