Retail industry enters the era of "unbounded"
In recent years, new changes are taking place in the retail industry. On the one hand, the upgrading of consumption scenarios has driven the upgrading of consumer demand and promoted the change of retail; on the other hand, technology has brought about changes, and new technologies such as big data, cloud services and artificial intelligence have given new hope to traditional retail.
On the occasion of the "618" approach, Huang Simin, a professor at the Department of Industrial Engineering at Tsinghua University, said that the "boundary" of retail has been changing and that "the front" can be seen. "Everyone has done it, and the future "world" is behind the scenes. Whoever can enter the minds of consumers will win the future of retail.
For example, Huang Simin said that, for example, a hundred years ago, the appearance of the shelves pushed the goods to the eyes of the customers, and the shelves were the "boundary" of the time. Nowadays, when the mobile Internet appears, the goods are not only on the shelves, but also can come to you anytime, anywhere, and the “boundary” is no longer a shelf. Advances in technology continue to break through the “world” and bring a better shopping experience to customers.
This description, as Liu Qiangdong, chairman of the board of directors of Jingdong Group, believes that the future trend of the retail industry is “unbounded retail”. What is "Unbounded Retail"? Liu Qiangdong explained that “unbounded retail” is actually the integration of supply chain. No matter what store is opened, the supply chain behind it is the same supply chain system, and the same is true for a brand. Through “Unbounded Retail”, the supply chain and products, inventory, and goods are all the same, reducing the difficulty of brand operators. From the front end, the core of “Unbounded Retail” is to meet the needs of consumers to consume anywhere, anytime. In China, it is possible to solve the retail problem through a large number of high-tech and new technologies, which may take 5 to 10 years.
In the era of industrial change, the retail industry is undergoing new changes. On the one hand, the upgrading of consumption scenarios has driven the upgrading of consumer demand and promoted the change of retail; on the other hand, technology has brought about changes, and new technologies such as big data, cloud services and artificial intelligence have given new hope to traditional retail.
Wang Jing, the producer and editor of Business School magazine, said that the retail industry is competing in three aspects: the first is the mind, the mental struggle for satisfying the needs of consumers; the second is efficiency, and the final efficiency determines the quality of service. The third is technology, the changes brought about by technology, and changes in application scenarios have brought substantial changes to traditional retail.
Industry experts believe that the smart supply chain under “Unbounded Retail” will connect the supply and demand sides of the supply chain. Effective integration of retail and manufacturing ends can help brands improve their supply chain management capabilities, reduce costs and improve efficiency. At the moment of industrial transformation and technological upgrading, no matter how many new formats have emerged in the retail industry, the basic attributes of the back-end supply chain have not changed, but the requirements of the supply chain system are becoming higher and higher.
“For JD.com, “Unbounded Retail” means global, full-link, open architecture, and enhanced in vitro.” Lin Biao, vice president of Jingdong Group and president of Unbounded Retail Empowerment Division, explained.
Among them, the global marketing refers to all trading interfaces such as opening the Jingdong platform, WeChat small program, Jingdong home and the digital trading port of the brand store, allowing users to seamlessly roam in different trading interfaces to realize “one plate”; Jingdong Logistics and smart supply chain help partners to effectively turn around and revitalize the inventory of each trading interface, accurately insight into consumer demand, intelligent site selection, selection, pricing, replenishment, efficient operation of large quantities of goods, and achieve "one piece of goods." At the same time, as a platform, JD’s advantages are more concentrated in the cloud and the network. Open architecture refers to the advantage of this platform to the brand and retailers through the platform, and in the form of in vitro enhanced form to cooperate partner.
"Today, the transfer of people’s freight yards is difficult to sustain a single business. There are missing data, information, space, and system tools under the line, online interaction, perception, controllable speed, and lack of trust." Jingdong Fashion Life Group Retail Liu Jiarui, head of the innovation business system and innovation project, pointed out that both online and offline need to realize new, activated and retained, so it is necessary to combine online and offline to achieve cost reduction, efficiency improvement, experience improvement, and then achieve store-to-home integration. , data service integration, technology information integration, online and offline integration.
Huang Simin also said that new technologies such as big data and artificial intelligence will continue to promote changes in the retail “boundary”. When traditional retailing makes decisions, it mainly relies on comparing sales data and inventory data. Nowadays, you can integrate more data and information through deep learning of big data to make more accurate judgments.
"By the end of 2018, ’Unbounded Retail’ will be further upgraded, using manual identification and user big data analysis, through smart technology intelligence to achieve customer access, information supplement, conversion promotion, payment and evaluation, and even system tools Provide a complete set of enabling solutions for the store," said Liu Jiarui.
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