“Community small fresh meat” Suning store leads the community new life
Compared with the new retail format mode of “Muscle Macho”, which is 4,000 square meters and 5,000 square meters, the Suning store is a veritable “community small meat”. Suning store is closer to the convenience store’s business model, deeply cultivating the community fresh market, focusing on the core needs of community users and community families, focusing on fresh, fruit and vegetable, hot fresh food and daily matching categories, and 500 Suning stores across the country. Become the “shared refrigerator” and “shared kitchen” in each community, so that the target customers can enjoy the freshest ingredients and the most delicious cooked food in the shortest time.
To this end, Suning Store has continuously provided its own fresh food supply capacity. On the one hand, it cooperates with branded catering with local characteristics to provide users with the most convenient and convenient fresh food service.
Behind Suning’s high-quality fresh food control and service is Suning’s strong logistics cold chain capacity and abundant fresh product supply system. Suning’s own Suning Fresh has more than 100 overseas direct mining bases. The buyers team covers 147 countries and regions around the world, covering fruits, vegetables, seafood and many other categories. At the same time, Suning invests in fruits and vegetables, and Chongming vegetables and Hainan Airlines. Cold chain and other cooperation, enriching the fresh supply category outside the own system, providing users with rich and fresh product selection (SKU). Matching it is Suning’s powerful logistics system covering 352 prefecture-level cities across the country and more than 20,000 express outlets.
In a variety of ways to supplement the logistics cold chain system, in 2018, Suning will also build 8 cold chain warehouses, using the most advanced "black technology" such as unmanned shops, smart shelves, cruise robots, etc. to strengthen the last mile or even the last one. 100 meters of floor distribution capacity.
In addition to fresh ingredients, Suning also continues to expand the local dining circle of friends, providing users with a richer selection of cooked food, such as Beijing, Nanjing Suning store and the local pancake brand Jingwuye strategic cooperation, for the early start of the customer The hot pancakes; Guangzhou, Shenzhen Suning store and the old-fashioned catering brands such as Yinjiu Ingredients provide authentic Cantonese cuisine for Laoguang. Suning stores across the country have signed strategic agreements with local catering brands and suppliers to provide consumers with the most local products.
Smart Retail Plus “Full Value Added Supply Chain”
How does Suning Store stand out from the convenience store model of similar format in one year to become a community network red? The blessing of smart retail new technologies such as mobile app, big data sharing, and dual-line convergence is a big killer.
Different from the traditional convenience store, customers are required to complete the account and leave the store. Do not unpack and use the goods. In the shopping process of Suning store, the customer is downloaded by the “Suning store app” to guide each Suning store customer to become “ Fresh experience officer, using the app to instantly scan the code, no need to keep a mouthful of food to queue up, check the freshness of many products in Suning store (except, of course, weighed fruits and vegetables). In addition to self-service cashier and instant checkout, “Suning Store App” also has many functions such as remote ordering and reservation service. At home, it can be ordered by mobile phone. Within half an hour, the delivery staff of the store can bring fresh fruits and vegetables, Delicatessen, hot and cold drinks are delivered to the door, and the O2O model of “Convenience Store+APP” strives to create a comfortable living circle of three kilometers.
Suning store is small, the "brain" behind it is not small, relying on Suning’s 600 million members to integrate big data ecosystem, choose the most fashionable hot sale from Suning’s e-commerce commodity system, and combine the needs of the community to e-commerce The money has caused the community to explode and set off a hot sale in a community. At the same time, the offline Suning store and the online Suning supermarket double-line integration, Suning store can share the supply chain of online Suning supermarket, providing more than 44 million SKU choices for community users. The store also sets up virtual shelves to display the online promotion of Suning Tesco, and set up the order area, which is convenient for users to purchase and pick up the goods online, to make up for the shortage of the store area.
It is reported that there will be 1,500 Suning stores opening in the country this year, and in the next three years, Suning stores will enter 246 cities and open 5,000 stores, which will promote their new store expansion plan in the national community in a more rapid manner. Suning store has become a new community fashion and lifestyle. So the community is new to "small fresh meat", take advantage of 618 to come and experience it
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