It's All about Retail
Nov. 19th-21st,Shanghai, China

Beijing Winter Olympics collects licensed retailers

Chinashop will be held in Kunming from November 1st to 3rd

The Beijing Winter Olympics Organizing Committee issued an announcement to publicly collect the licensed retailers of the Beijing 2022 Winter Olympics and Winter Paralympics. This is the first time that the Beijing Winter Olympics Organizing Committee has publicly collected licensed retailers for domestic enterprises following the announcement of the concessionaires solicitation announcement on May 25.
The areas to be collected include: Beijing, Hebei Province, Zhangjiakou City, two cities and Tianjin, Inner Mongolia Autonomous Region, Heilongjiang Province, Jilin Province, Liaoning Province, Guangdong Province, Shandong Province, Zhejiang Province, eligible enterprises will sign up to become Chartered retailers of the Beijing Winter Olympics, opening franchises in key commercial districts, shopping malls and shopping centers, famous tourist attractions, star-rated hotels, stadiums, airports, high-speed railway stations and other crowded places in the provinces (autonomous regions and municipalities) Retail stores, selling Beijing Winter Olympics licensed products.
A licensed retailer must have a good corporate credit status and social reputation, and must also have certain store resources and operational capabilities. The requirements for the corresponding enterprises mainly include: the credit status of the enterprise and the good social reputation; the business scope of the enterprise is in line with the requirements for the retail operation of the licensed goods; the enterprise has been registered for more than two years and has the qualification of general taxpayer; the registered capital is above RMB 10 million; Have the ability to sell channels or establish sales outlets in the application area; experience with relevant brand agents.
According to reports, the applicants must submit the "Application Intent Letter" and relevant qualification certificates to the Beijing Winter Olympics Organizing Committee within the specified time. The Beijing Winter Olympic Games Organizing Committee will issue the collection documents to the eligible enterprises, and the applicants must be within the specified time. Submit the application documents. After the Beijing Dongao Organizing Committees franchise enterprise collection review team reviews the application documents of the levy enterprise, the candidate enterprises will also conduct field visits as needed. The final selected brokerage retailer will sign the Chartered Retailer Agreement with the Beijing Winter Olympics Organizing Committee.
Enterprises intending to participate in the solicitation must submit a letter of intent to the Beijing Olympic Organizing Committee before June 5, and attach relevant business licenses and other relevant supporting materials. The information can be sent to the franchise enterprises collection mailbox ( by email, or submitted to the Beijing Dongao Organizing Committee Market Development Department in person.
The Beijing Winter Olympics franchise plan is part of the Beijing Winter Olympics market development plan. On December 15, 2017, the Beijing Winter Olympics Organizing Committee launched the franchise trial operation plan after the emblem of the Beijing Winter Olympics and the emblem of the Winter Paralympics, and developed non-precious metal products, precious metal products, clothing, stationery, ceramics and stamps. There are six categories and more than 200 licensed products, and 16 licensed retail stores in Beijing, Shijiazhuang, Shanghai and Nanjing.
According to the relevant arrangements for the Beijing Winter Olympics market development plan, the franchise plan for the Beijing 2022 Winter Olympics and Winter Paralympics will be officially launched in the second half of this year.