On May 25th, at the 2018 China Convenience Store Conference, Pintu Group released the “2018 China New Retail Investment Innovation Insight” report. The report shows that for retail, leaving the physical store, service and innovation are not vital. This means that in the future, investment in this sector will be tilted towards offline retail, and the current features have been highlighted.
The report shows that new retail has become the “darling” of capital. From the quarterly data of new retail investment, the proportion of follow-up financing continues to increase, surpassing 60% for the first time in 2017. At the same time, as Internet capital and industry giants have laid out new retail ecosystems, large-scale investment M&A events in the retail sector have emerged in 2017. Among them, Q4 investment amounted to nearly 100 billion, a record high, the average single financing amount increased from 80 million / pen in 2015 to 394 million / pen in 2017, an increase of nearly 4 times, strategic investment and mergers and acquisitions become China’s new retail investment An important means.
From the perspective of the type of business, the new retail promotes the online and offline integration of the retail industry. The Internet giant relies on its capital advantage to quickly carry out the “staking of the underground” resources. The traditional retail format is favored by capital, and the offline resource grabbing battle has become hot. In 2017, the traditional retail format or investment amount represented by department store super and chain monopoly accounted for 45.82% of the retail e-commerce with 49.82%.
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