Returning the consumption sovereignty of liquor to consumers
In this world, there are always some people who are fighting against the world with their own strength. They have no worries, have the most successful life and high pay. However, because of their feelings for the public, they chose justice and chose to be the guardian of the rights of ordinary consumers.
Before he was involved in the Chinese liquor industry, as a senior white-collar worker of a foreign company, his car, house and high salary made his life look like nothing. If you are not in a business partner, you will often be struck by the eye-catching price of liquor on the statement. If you are an engineer at a German company, you will always miss the liquor industry.
However, some seemingly accidental things have become inevitable. Through a large number of liquor market research, his heart has sinken to the bottom. The original Chinese liquor industry has long been chaotic, except that the price increase is unfair. Black-hearted liquor manufacturers do not hesitate to use industrial alcohol and various banned chemical ingredients to make white wine, and use external packaging to put "golden enamel clothes" on inferior white wines, and take consumers in the market to make profits.
On the one hand, he is worried about the current situation of Chinese liquor. On the one hand, he is worried that the Chinese liquor culture will completely become a victim of the interest chain. On the one hand, he is worried that the consumer’s body will be invaded by inferior liquor. Therefore, he made a decision that everyone should be surprised. He wants to set up a liquor brand, returning the liquor consumption sovereignty to consumers, continuing the tradition of Chinese liquor manufacturing, and letting fake and shoddy and layer-by-layer price increases become thorough. contain.