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> The brand creation process: entrepreneurship is difficult and the battle is over. The rainbow is always after the storm.
The brand creation process: entrepreneurship is difficult and the battle is over. The rainbow is always after the storm.
He resigned from the work of German company engineers who have envied countless people. He is eager to travel around the country’s major wine towns and learn about liquor brewing through various channels. Hard work pays off, this young man who serves the consumers with passion and enthusiasm, finally locked his eyes on Mianzhu in Sichuan and started his vigorous winemaking career.
The hardships and heavy resistance on the road to entrepreneurship did not make him retreat in the slightest, because his actions infringed the interests of some unscrupulous businessmen in the liquor manufacturing industry, so his cooperation plan with Mianzhu Wine Town in Sichuan was interrupted several times. Fortunately, Mianzhu wine company did not give up his enthusiasm, and eventually became his best strategic partner.
Brand advantage: pure grain brewing refuses to add to create high quality boutique
After obtaining the cooperation and trust of Sichuan Mianzhu white wine brewing enterprises, one uses sorghum, rice, glutinous rice, wheat and corn as raw materials, and contains low-sodium glutinous mineral water as the water base, and uses pure grain solid-state fermentation. The no-addition, pure-grain brewing liquor brewed from the old Dianchi Lake, which is more than 35 years old, officially broke the various unspoken rules of the liquor industry.
Because this liquor has no added flavor, mellow aroma, sweet and refreshing taste, such as the wine under the poem of Li Shi, the mouth is fragrant and drunk, so it is named as Xianyu drunk.
Brand mission: relying on the Internet to let liquor consumption return to the right track
In order to prevent the drunkenness from falling into the strange circle of ordinary white wine, the founder of the brand directly moved the wine produced by the wine company to the Internet, and built a window for consumers to directly connect with the liquor brewing merchants. To the maximum extent, consumers have cut off the black industrial chain with high prices of inferior liquor, so that every liquor consumer has an opportunity to truly enjoy fair and fair enjoyment of high-quality, low-price pure grain white wine.
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