Polish the product, drive yourself crazy
Chinashop will be held in Kunming from November 1st to 3rd
As an original Internet white wine, how does the hill reflect the shadow of the Internet in its own body?
"Most of China’s liquor packaging can only be said to be an industrial product, and some even use ugliness to describe it." Because he could not find the excellent craft design recognized by Li Weibo in China, he set his sights on foreign liquor brands. .
In order to collect design materials, Li Weibo purchased a variety of foreign wines, from Dutch orange wine, Russian vodka to Japanese paper bag packaging wine, to study every detail, cover, bottle opening method, inner pad, packaging material, LOGO and so on. In addition to directly purchasing hundreds of white wines and red wines, Li Yibo also ran to the liquor e-commerce website and almost read all the pictures.
In the process of communicating with Li Weibo, from his body, he can see the shadow of Luo Yonghao’s mobile phone in the past - for every small detail repeatedly polished and improved.
Chinashop will be held in Kunming from November 1st to 3rd
"The sample of more than 3,000 bottles is not what I want, but I can’t say what I want. It feels more painful." Finally, at the suggestion of a friend, Li Yibo finally made a use of 3D printing technology. The ideal sample bottle.
For the persistence of the details, Li Weibo forced the team and the cooperative supplier to a near collapse state. On the transparent bottle of the hill, two lines of Tagore’s verse are engraved:
"I can not choose the best, the best choose me." From the technical point of view, these two lines of English white roasting words are very testing suppliers, slightly poor, the production process is easy to gray or not enough. After testing different baking effects and more than 20 times of pigment proofing, the current effect of the hill bottle was achieved.
In the packaging of the hills, Li Yibo also added a set of small bookmarks, one for each bookmark. In the eyes of Li Weibo, this set of bookmarks not only carries physical functions, but also a way of emotional appeals - "This is actually someone else’s words, but I also want to say to everyone who has drunk the hills. I believe in everyone. If you really know the hills, you will definitely have some resonance with the words on the bookmarks."
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