Tourism "her economy", service must keep up
Recently, Ctrip Travel’s "2018 World Cup Russia Tourism Consumption Report" shows that during the World Cup, 100,000 Chinese tourists are expected to travel to Russia and watch the game, which will bring more than 3 billion yuan in revenue to Russia. Among them, among the Chinese fans who booked tickets to Russia, the number of women accounted for 57%, more than men.
In recent years, with the continuous improvement of women’s social and economic status and the growing demand for consumption and consumption, “her economy” is leading a series of new consumption trends, becoming a new growth point and new kinetic energy for economic development. Aspects show the same trend.
The 2018 Women’s Travel Consumption Trend Report (hereinafter referred to as the “Report”) released by Tongcheng Tourism shows that the decision on tourism consumption of Chinese households over 70% is made by women. Women have gradually become the "leading role" of the tourism market, and their dominant position in tourism activities has become increasingly prominent. At the same time, how to upgrade the corresponding tourism services to meet the rising demand of female tourists and protect the rights of female tourists is also worth considering.
Family travel decision makers, prefer short-distance, careful calculation
According to the report, 71.5% of the surveys of married men aged 30 to 45 were surveyed by the wife, and the decision of the male owner to make decisions was only 15.4%.
In recent years, women’s tourism consumption demand is growing. According to the "2017 ~ 2018 Women’s Tourism Consumption Analysis Report" released by the Tuniu Tourism Network recently, the proportion of female tourists reached 54%. The average annual travel frequency of female users has increased from 3.4 in 2015 to 5.7 in 2017. The average annual travel cost has increased from 2,424 yuan in 2015 to 4,680 yuan in 2017, which has become a new growth point in the leisure travel market.
Compared with men, women are more careful in their travels, and they also value consumption. According to the "Report", in terms of travel and shopping, female tourists like to buy souvenirs, followed by various tourist souvenirs, which account for 72.8% of the total, while the proportion of people who like to buy brand-name clothing and cosmetics is only 9.9%. At the same time, female tourists preferred the economy hotel in accommodation, accounting for 39.7%; followed by star hotels. Compared with male tourists, female tourists are more interested in “non-standard” accommodation such as B&B, boutique resort hotels and inns, and the selection ratio is over 7%.
Heavy safety, talk about taste
The analysis of the large tourism platform shows that travel “security” is the primary consideration for female travellers.
Due to the influence of tourism safety factors, female travelers will choose to travel more with groups. Even if they choose self-help tour, they will choose to travel together.
With the development of social networks, more and more female travelers began to choose destinations through the sharing of recommendations from friends, which accounted for 49%. It is worth mentioning that TV, film and television dramas, variety shows have also become an important channel for women to choose their destinations, accounting for up to 30%.
From the theme types of scenic spots, female tourists’ favorite travel themes are zoos, museums, mountains, historical sites, film and television bases, gardens, hot springs, flowers and so on. Among them, zoos and museums are closely related to women travelling with children.
Promote "her" services and protect "she" security
Under the background of tourism “her economy”, in the face of such strong tourism demand, how to improve tourism services and protect the rights and interests of female consumers in various tourism links?
Experts remind that female tourists travel, especially on their own, must improve their safety awareness and self-protection during the journey.
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