Japanese brand sells Chinese e-commerce mid-year shopping festival
Chinese e-commerce giant Alibaba Group recently released data in Tokyo, showing that in the just-concluded Tmall "618" mid-year shopping festival, Japanese brands won the cross-border e-commerce country sales champion.
Data show that in this Tmall shopping festival, Japanese brand sales increased by 80% compared with the same period of last year, of which Tmall International Japan brand sales increased by 225%. Among all kinds of Japanese products, beauty products and baby products are the most popular, of which the sales of lotion is more than 8 times that of last year, and the sales of diapers are twice that of last year.
According to reports, under the promotion of Alibaba Group’s new retail strategy, this year’s Tmall Mid-Autumn Shopping Festival has changed its online-centric model to achieve online and offline integration, sales of digital equipment, cosmetics, food, clothing, etc. Substantial growth.
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