Will Japan relax nicotine? What do you think of the Japanese store?
Japan, as a country that bans the sale of nicotine smoke oil and the world’s most developed market for heating and non-combustion products. Despite this background, physical stores that sell e-cigarettes are still rapidly emerging in cities across Japan, and these brick-and-mortar stores are attracting fans who want to quit smoking, reduce the use of ordinary cigarettes, and enjoy sophisticated equipment. .
Akihiko Tsurutani opened a physical store in Osaka in October 2017, after which he operated a store selling tobacco products such as cigars and traditional Japanese “kiseru” pipes.
"The nicotine policy is not a big problem in my opinion," Tsurutani said. “In less than half of the customers I talked to, I bought nicotine electronic fluids from overseas, and the rest of the consumers used zero nicotine smoke. Of course, there are many reasons, such as many consumers smoking. Electronic cigarettes are just entertainment for them."
The Pipeline Museum began selling pipes and shishas in downtown Tokyo in 1997 and now specializes in the sale of e-cigarette products. Its parent company, mother ship production, is a pioneer in the industry. It began producing and selling e-cigarettes in 2007. The company opened another store on the outskirts of Tokyo in 2016 and now sells its electronics to stores across Japan.
According to Maki Hayama, manager of Machida (store), Machida’s branch is the third vape store in the city (a satellite city in Tokyo). “Most of our customers are men in their 30s and 40s who used to be smokers and now use e-cigarettes – 50% vape, 50% IQOS,” says Hayama.
“Our guests are growing every month, and this trend is changing at an incredibly fast pace. People pay close attention to YouTube and blog comments on e-cigarette products.” According to Hayam, Wotofo, Vandy Vape and “Joyetech” are currently It is a very popular brand among consumers.
For the future development of the vape industry in the Japanese market, Hayama does not believe that the vape market will see significant growth before changing the existing image, but he predicts that core users will make the vape industry grow smoothly and healthily.
In summary: Whether the law prohibiting nicotine smoke oil will eventually change is still unknown. It depends on whether the Japanese Ministry of Finance will interfere with it. Of course, nicotine is only part of the development of e-cigarettes. E-cigarette products want to occupy the market like IQOS, so it is important to create a positive image.
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