What can we learn from the box horse?
1. Online income is greater than offline income
This actually defines the main body of Box Ma Fresh Life is an online and offline integrated e-commerce, not just offline retail, its goal is to account for online revenue.
2. Online orders per day are greater than 5,000 orders
This defines that e-commerce must have economies of scale, and e-commerce has basic operating costs. Only after achieving scale effect, operations have value.
3. 30 minutes delivery within 3 km radius
With a radius of 3 kilometers, it can cover an area of 28 square kilometers and 300,000 families. Within this radius, there is no need for cold chain transport and timely response, helping to build customer loyalty at a reasonable cost.
4. Online game next game to meet the consumption needs of different scenes
Online and offline is not a split relationship, but a game of chess. The user needs the scene on the cable, and the scene under the cable. The box horse fresh life must meet different consumption scenarios, and it is the last word to make the traffic pool bigger.
Through these requirements, we can clearly understand that Box Ma Xiansheng is essentially a fresh e-commerce company that operates online and offline, and a fresh e-commerce that is armed by stores.
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