New retail is both a battle for efficiency and a battle for traffic and stickiness.
On July 7, the 4th “Youth Conference” hosted by the LEAD Youth Leadership Innovation and Development Foundation was held in Beijing. The theme of the conference was “The Development Opportunities of the New Era”, and nearly 60 of them have global influence. Young instructors speak freely and aim to make young people cope with future changes and lead the youth forward through the spirit of mentoring.
From 2014 to 2016, the overall online retail sales dropped from 60% to 70% of the order rate to only 20%. Retailing increasingly requires offline orders, because the online and offline customer acquisition costs are similar. So there is today’s new retail. Retail is constantly iterative, including the US group, hungry, Baidu, these merchants can order the meals of Meizhou Dongpo a few years ago.
Since the establishment of the first store in Dongpo, Meizhou on June 6, 1996, there has been a meal card. This scene is a telephone order. Just call me and I can send it. It is actually just a channel, a dispute over traffic.
First, do a good customer experience. Today, if you don’t have a good customer experience and don’t have a good review, you are not exposed in the vast ocean of informationization. Only when you are a five-star rating will there be traffic and traffic.
Second, do a good job of stickiness and repurchase rate. It takes a lot of work, especially the young people here. You must not be fooled by the concept. The concept has always existed. The Internet has always been there. The channels and traffic are always there. What you have to do is the customer’s stickiness. The ultimate experience of sex and customers. If you want to have 1 million members, the annual repurchase rate is 2.5%. If you go back to the repurchase rate of 5%, the flow will double, and your customer loyalty will be higher. The cost is lower.
In short, the new retail is the battle for efficiency, but also the battle between traffic and stickiness.
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