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> Relying on Ali resources, traditional convenience stores are welcoming the "integration tide"?
Relying on Ali resources, traditional convenience stores are welcoming the "integration tide"?
It has only been in the convenience store for two years. Fresh life has communicated with many regional leaders. The Ali endorsement behind it is an important support. The founder of a convenience store brand told “The Third Eye to Watch Retail”, “Fresh Life recently dug a convenience store brand executive who is very important in the industry. For this executive, if it is not a big platform background, His chances of joining a startup are minimal."
Although in the existing ownership structure of fresh life, there is no obvious discovery of Ali. However, after learning about the third-party retail, many people found that there is a close cooperation between fresh life and easy-to-fruit fresh food. The source of the traffic is basically being used by Tmall Supermarket, Taobao takeaway, hungry, Tmall 1 hour, etc. The platform is covered. Compared with Ali’s new retail model model, which integrates the physical retailer’s path, the transformation logic of fresh life is very similar, that is, using equity investment and business empowerment, traffic empowerment, and finally forming a strong relationship with convenience store enterprises. link.
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