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Why do new Chinese goods brands come together with the new retail network red box horse?
This summer’s box horse, for the Shanghai old food company (Shanghai Yimin Food Factory Co., Ltd.) bright cold drinks, as well as Shanghai residents, there is also a casual confusion.
Just when Ili, Mengniu, and Lu Xue, the big names at home and abroad, monopolized the domestic packaging ice cream channel, Shanghai people felt that they couldn’t buy the old Shanghai flavor ice cream. When the bright brand cold drink, the light cold drink issued an announcement telling everyone that the box The horse has been selling.
Why is this summer’s bright ice cream disappearing from Shanghai? Why is the box horse sold?
This is the “unintentional insertion” of the box-purchasing purchasing model, and it is also the “water-to-reach” of the integrated operation advantages of the box horse online and offline.
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