Abandoning "tradition" and accelerating transformation
In fact, Watsons has been experimenting with concept games in recent years to explore different roads from traditional stores. The Beijing Business Daily reporter found in the just-concluded 2018 Watsons HWB Health and Beauty Award that the scene layout of the event is different from the traditional form of the past, Watson’s field work. The staff said that the company’s future development route will be based on the trend, gradually breaking the traditional sales model.
Take the colorlab concept store on the line in Beijing as an example. In addition to the distinction between the environment and the traditional store, colorlab will add high-tech equipment to the store. For example, the "Style Me to color me" service is to use the "virtual makeup test" service, with AR technology, as long as sitting in front of the tablet can automatically identify the consumer’s face, providing different make-up suggestions.
In addition, in June this year, Watsons Group opened a shopping concept store called CKC18 in Hong Kong. In addition to beauty products, the store also has a food zone, a health zone, a video game trend zone and a wine region, more like a retail supermarket. .
In fact, Watsons has already begun to lay out digital transformation. Previously, in some stores, Watsons joined the self-service cashier service, launched the scan code purchase function, scanned the product barcode through the mobile phone WeChat, can jump to the small program to understand the product details, product evaluation, and direct payment through WeChat. In addition, Watsons also launched the "store fast pick" and "lightning" service online and offline, pick up the goods online, or choose "fast lightning" to receive the fastest one hour.
In the view of Yang Dazhao, president of UTA Fashion Management Group China, many companies in the retail industry, especially in the field of beauty protection, have experienced declining market performance in recent years, and the growth rate has gradually slowed down. The emerging gameplay such as digitalization will become an important part of Watson’s future. Level.
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