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Seeking new developments with make-up

 

The China Retail Fair will be held soon.
According to recent survey data by Mintel (Independent Market Research and Consulting), the growth rate of Chinas makeup products market far exceeds the overall beauty care market. It is expected that the Chinese makeup products market will grow at an average annual growth rate of 10.2% between 2017 and 2022. The rate increased and reached RMB 49.662 billion in 2022.
 
Laiyang pointed out that Watsons has been making strategic transformations in recent years. Traditional Watsons stores sell more cost-effective skin care brands, but with the competition of similar collection stores and the maturity of network generation channels, the Watsons tradition has been greatly squeezed. The market of the store. The makeup products have special characteristics, because most of the products of the makeup need to be tried by the consumers themselves. For the consumers who try the new products for the first time, the store experience is indispensable, so Watson’s recently opened makeup concept store is more than the online store. With advantages, so the consumer demand for such stores in the physical store has greatly increased. In the future, Watsons needs to plan the physical business competition misplacement strategy. In addition to the cheap goods, the makeup concept store also needs to expand the high-end product line, especially in the first-tier cities, and differentiated with similar stores to achieve long-term development.

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