Jingdong’s home and Wanning China strategic cooperation
Recently, Jingdong arrived home and reached a strategic cooperation with Wanning China. The two parties jointly announced that they will launch a number of Wanning stores on the platform in the near future and are expected to promote them to national stores by the end of the year.
On the performance of the empowerment, with the help of Dalda’s millions of registered distributors, Jingdong will be able to deliver all the good things of Wanning to the consumers at the fastest speed, and the average performance time is shortened to less than 45 minutes. In terms of user empowerment, female users accounted for nearly 70% of the loyal users of Jingdong, especially white-collar women aged 20-45, which closely matched the consumers of Wanning. The sheer volume of female users, combined with precise marketing and online operations, has endless growth potential. In addition, the store’s empowerment, Jingdong home to launch the "easy purchase" and self-service cash register system can help users to achieve one-stop full digital convenience shopping experience such as scan code purchase, online payment, effectively improve the peak cashier queue phenomenon At the same time, it can also help customers digitize offline consumption. It is reported that some stores in the Wanning online store have taken the lead in using the self-service cash register system with the function of brushing the face, and will gradually cover more stores in the future.
Talking about how to improve the customer’s shopping experience, Ms. Yan Haiyan, Managing Director of Wanning China, said: “Wanning has been in mainland China for 14 years. As the No.1 customer’s favorite retail brand in Hong Kong in the past ten years, Wanning always insists on the initial heart. Customer-oriented, committed to becoming the most trusted friend of customers, in addition to providing customers with comprehensive professional health and beauty products and services, catering to the trend of consumer upgrade is also a natural initiative of customer-oriented, with the help of retail empowerment strategy, we Can understand customers more, let them more personalized, scene needs are met."
Dada-Jingdong’s CEO, Jia Jiayu, said: “Jingdong’s home and Wanning China’s strategic cooperation based on complementary advantages has very important strategic significance. With the development of consumption upgrade, consumers’ goods and service quality for instant consumption are all We have put forward higher requirements. We will always stand on the standpoint of the physical retailer and empower them in a targeted manner. Next, with Wanning China will continue to accelerate and deepen cooperation, and will build a complete online line. The integrated and digital service system is implemented in more stores, bringing more consumers an upgrade to the shopping experience."
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