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Coffee-flavored Coca-Cola is on sale this month in Japan

 

 
Coca-Cola Japan announced on the 5th of this month that it will release a coffee-flavored Coca-Cola "Coca Cola Plus Coffee" (250ml cans) at a convenience store and vending machine in Japan starting at the 17th, which is priced at RMB 128. 7.9 yuan).
 
It is understood that this new flavor of Coca-Cola blends the aroma and taste of coffee in traditional cola, which was first launched in Australia last year. It was launched in Vietnam, Cambodia and Thailand in the middle of this year. At the end of September last year, it began to sell in a limited number of vending machines in places such as Kanto in Japan, and it caused a heated discussion on the Internet. It won a lot of praise, so this year it decided to launch this cola nationwide.
 
The cola capacity for the nationwide sale has increased from 190 ml to 250 ml. On the red cans printed with Coca-Cola LOGO, there is also a pattern of coffee beans wrapped in carbonated foam, carbonated drinks plus caffeine, after upgrading. The happy fat house water is really exciting to think about it.
 
The part of the coffee taste is handled by the Coca-Cola Japan companys Georgia (Joa Coffee), which is achieved by adding coffee extract powder to the cola. In the end, although the calorie is reduced by 50%, the caffeine content is 50 more than that of ordinary cola. %. In addition, on August 31 this year, Coca-Cola announced that it will acquire the largest coffee chain brand in the UK, Costa (Cai Shijia), for US$5.1 billion. Whether the coffee part of this cola will be responsible for the future. We are not yet aware of it.
 
According to Coca-Cola Japan, this is a drink that meets the needs of both soda and refreshing, suitable for white-collar workers. Inspired by a market research conducted by Coca-Cola Japan, this cola found that many of the consumers over the age of 35 wanted to drink coffee and drink carbonated drinks at work. Among the respondents who “drink coffee more than once in a week”, more than 40% of the respondents also said that “drinking carbonated drinks also has the same frequency”. So Coca-Cola Japan has developed a bold idea to creatively combine caffeine with carbonated beverages and launch Coca-Cola and coffee.
 
In fact, the United States is the largest market for Coca-Cola, and the second largest market is Japan, and Coca-Colas product innovation capabilities are among the best in the world. Coca-Cola has 21 billion-dollar products, four of which were originally from Japan. When the market began to sell, its product development department was very sensitive to the new consumer demand for the market.
 
In addition, since 2012, the consumption of coffee in Japan has continued to rise for three years. In the Japanese market, the sales of traditional Coca-Cola carbonated beverages in Japan are not the best. In contrast, Japanese prefer the canned coffee of the Coca-Cola brand Georgia. Therefore, it is reasonable for Coca-Cola to choose a new flavor of “Coke+Coffee” in Japan, but whether it can be truly favored by Japanese consumers is still to be tested by the market.

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