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It's All about Retail
Mar.13th-Mar.15th,Shanghai

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Going to the era of mobile internet

 

Retail is about to begin
E-commerce, games, and socially visible bonuses have been taken away by BAT, and left to the US group and other latecomers, or a "chicken rib", such as a series of services in the long tail market. Either the cost of the Nuggets is very high, just like high-frequency, low-margin services such as catering and travel.
 
The image of the US Mission in the eyes of competitors is definitely not a "prostitute" who keeps its own one-acre three-point land. Instead, it is a "bad child" who is everywhere, Ctrip, Didi, Hungry... almost all of them were The enemy of the US group. But if you expand your field of vision, the US group is more like a giant who cant kill.
 
Wang Huiwen explained the doubts of the outside world to the US group in an event of 100 million euros. To sort out the relationship, we must first learn to classify. Wang Huiwen divides the Internet into two categories: Class A is supply and performance online, Class B is supply and performance online; B is cutting again, B1 is SKU-centric supply. , B2 is a Location-centric service. In the words that everyone can understand, LBS is the main battlefield of the US Mission, and even said that it has never passed.
 
After subdividing the particle size of B2, Wang Huiwen depicts the four scenes of the US Mission:
 
1, the consumer does not move, the merchants take-out, on-site service, typical representatives have a US group take-out, hungry, 58 home;
 
2, the consumer moves, the business does not move to the store service, there are US group reviews, chain home, Airbnb, etc.;
 
3, consumers are also moving, suppliers are also moving travel services, Didi, Mobai, time-sharing car, etc.;
 
4, off-site, like hotels, travel, ticket train tickets, typical enterprises are Ctrip, the US group travel.

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