Ecological synergy: differentiated path selection
After the US group’s take-away and hungry competition turns to depth, the future take-away market will become more confusing. Capital will no longer be the key factor in determining which of the two platforms will be outspoken and hungry. The user experience and ecological synergies will determine who will go further.
In terms of eco-building, hungry is no longer a single-handedly, but has gained the ecological blessing of Ali. For example, if you are hungry in August, you have already connected to Taobao 88 members, and open up with Ali’s membership system to achieve data sharing. Will help hungry for the growth of super members. However, the business model of life service e-commerce and physical e-commerce represented by the sale is very different. Ali’s successful experience in the field of physical e-commerce can not be fully applied in the field of life service.
The service chain of life service e-commerce is longer and more complex. Specifically, life services are characterized by non-standardization, differentiation, and experience. This also means that even offline services, different offline service providers, different service personnel, or even different time periods, consume the same price, the same name. The services that people can get will also vary greatly.
For Ali, online traffic is not a problem, and if the offline service capability can’t keep up, there is no way to undertake these traffic. On the contrary, because the user volume is too large, the service will be worsened, which is very unfavorable for the development of the platform. , word of mouth, scouring a little bit, if you are hungry, it is also true.
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