New retail drives sales sector change
In recent years, the emergence of new retail in China has not only profoundly changed the traditional retail format, but also profoundly changed the traditional retail pattern, which has become an important way to release China’s huge consumption potential and turn to high-quality development.
In the past few years, relying on the Internet and big data, new retail has risen rapidly. This new retail is different from traditional store-style sales, and it is different from pure e-commerce sales. It is a new type of format that integrates online and offline seamlessly, and directly connects consumption and production. It not only revolutionized the life of traditional retail, but also the life of e-commerce. From the past few years, new retail has brought about several major changes in the sales field.
First, reconstruct the micro-subject of the enterprise.
Second, refactoring sales methods and paying more attention to point-to-point personalized sales. The bombing advertising sales method began to gradually turn into more targeted personalized sales relying on the Internet platform. Estee Lauder’s “BA Online” and the smart stores of Yunji’s products are an exploration. The wisdom of the products under the collection line is to accurately identify the user’s needs with big data. The offline store is equivalent to a huge user database, which can intelligently collect data for consumers that cannot be accurately identified, and help merchants to dig customers from big data. The need to provide customized services, allowing consumers to obtain a more comprehensive, more customized, more intimate service experience.
Third, refactoring the way consumers consume. New technologies such as Buy+VR, catching, paying, virtual makeup, virtual fitting, unmanned car vending machines, unmanned retailing, etc., have brought new experiences to consumers in the process of shopping. In order to continuously improve the consumer’s shopping experience, the offline operation center of the cloud collection layout will enable everyone to feel the intelligent shopping service and experience-style scene interaction. Unattended cashiers, unmanned shopping guides, and other interactive scenes such as AR games add more fun to the shopping process. To a certain extent, it can also strengthen the relationship between merchants and consumers, help to cultivate consumer trust, enhance user viscosity, and create more business value.
Grasping the general trend of China’s economic transformation and upgrading, we need to accelerate the development of new retail. In the future, the collection will accelerate its own pace of development, tap the potential of social consumption, increase tax revenue for the country, and promote economic transformation and development.
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