Cooperation in the past six months: online sales hit a record high, orders increased by more than 500%
In April of this year, China Resources Vanguard and JD.com reached a comprehensive cooperation, and the two sides complemented each other with respect to Internet retailing and launched a deep integration online and offline. At present, JD.com’s home-grown China Resources Vanguard brand includes nearly 200 stores nationwide under the brands of China Resources Vanguard, Suguo and Olé, and once attracted the attention of the entire industry.
It is understood that in the early days of the launch, the two sides selected more than 2,000 kinds of sku online Jingdong to go home according to the market category trend and customer online demand data, mainly involving high demand for fresh food, milk, milk, beverage, grain and oil, and imported food. The category can allow consumers to purchase the required goods in one stop, and the price advantage is obvious, which is very popular among consumers.
In the blink of an eye, nearly half a year later, Jingdong’s home recently revealed a set of latest transcripts after the cooperation between the two parties. The average monthly order volume of nearly 200 stores of China Resources Vanguard and Suguo increased by more than 71%. The order volume in August increased by more than 500% compared with April, and the customer favorable rate reached 99.75%.
Since the cooperation, Jingdong Home and China Resources Vanguard have complemented each other based on their mutual advantages and open collaboration. Through Jingdong’s home traffic empowerment, performance empowerment, product empowerment, store empowerment and user empowerment, the five major empowerment modules and China Resources Vanguard cover. The nation’s physical retail stores and high-quality supply chain have jointly created an online and offline integrated service capability, providing convenient and high-quality goods services for more consumers.
According to reports, in order to improve the efficiency of compliance, China Resources Vanguard has set up pre-storage in the store, which basically covers the online hot-selling categories including fresh, which greatly shortens the picking time. Taking Huarun Wanjia Tianjin Eleventh Road Store as an example, the pre-storage warehouse with an area of more than 130 squares is arranged according to the picking line that is most suitable for pickers, ensuring the immediacy of goods distribution and greatly improving the user’s shopping. Experience.
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