Intense competition is driving change, and manufacturers are no exception.
With the general trend of "new retail", whether it is the overlord such as Mengniu and Yili, or the challengers such as Guangming, Wahaha, and Nestle, they all began to test new retail. Their purpose is only one: to seize more market share with the new model.
In the second decade of the 21st century, Chinese dairy demand is even stronger. According to the data of China Dairy Quality Report (2017), from 2011 to 2016, the consumption of dairy products in China increased from 24.805 million tons to 32.047 million tons, with an average annual compound growth rate of 5.26%.