Supermarket fast delivery model
Supermarket Express currently has 4 major modes, one is the platform mode represented by Jingdong to the home, the second is the pre-storage mode represented by Daily Fresh, the third is the single store empowerment mode represented by Yonghui Life APP, and the fourth is the box. Ma Xiansheng represents the new format supermarket model, and the profit model is analyzed separately below.
1, platform mode
Jingdong home, hungry, super channel, US group of take-outs super channel are platform models, multiple businesses in the region settled in the platform, can be called C2C mode.
2, front warehouse mode
The cost of daily fresh food includes rent, input allocation, warehouse manpower, and distribution fee. The daily warehouse is the dark shop and the shade shop. If the rent per square meter is 2.5 yuan per day, a total of 100 square meters, 7500 yuan per month. . If the daily input cost of the fresh and dark warehouse construction is 300,000 yuan, and the five-year assessment, the monthly contribution will be 5,000 yuan.
3, single store empowerment mode
Yonghui Life APP, Multi-point, and RT-Mart are all single-store empowerment modes. Open the app and go directly to the online store of a certain store, instead of selecting the store first.
4. New business supermarket
According to the above information, the key to the profitability of the supermarket express delivery is the unit price. The new value of the new business supermarket is to screen the customers, screen the high-value customers through the store positioning and product structure, and do not charge the freight. Under the premise of setting the delivery amount, the unit price can also be increased.
The combination of online and offline, the value of the combination is mainly offline drainage, reducing the cost of drainage, offline to become an online experience store, improve conversion and repurchase, online and offline dual channels to improve turnover, improve Efficiency, online and offline, although accounting for income and costs, can have a mutually reinforcing effect.
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