Building the three pillars of shopper loyalty
Retailers have found that consumers are loyal to the overall shopping experience – not just goods, brands, stores.
Today, retailers are facing a tough battle. Consumer shopping behavior is constantly changing, and large retailers are facing greater competition for shopper loyalty.
Most major retailers sell the same brand of the same brand, which gives consumers a variety of choices when deciding where to go shopping – how different retailers are when consumers can find the products they want almost anywhere Turn?
Many people find that consumers are more loyal to the overall shopping experience than to products, brands, and the store itself.
Therefore, the term “customer experience” has repeatedly appeared in the retail industry for good reason.
Today’s retailers must provide a positive, seamless, end-to-end shopping experience, which means that online and offline should be integrated and have a deep understanding of the customer at every touch point.
recommend