Loyalty program and membership system
Another generally effective strategy for consumers who buy repeatedly is through the Loyalty Program. The membership system tracks, motivates consumers’ purchases, and promotes consumer engagement, ultimately rewarding consumers for repeated purchases in different ways—the more times consumers buy, the more they get.
Here, the key to success is to add customer contacts in all channels, and in the future, you can develop consumer contacts for individual households at the individual level.
Today, membership systems and membership cards are commonplace. In fact, in North America, a consumer has participated in an average of 14 different membership systems. However, the traditional membership system will be in the wood, and consumer participation is poor, mainly because these projects are usually designed to be transactional rather than based on the relationship between retailers and consumers.
Transforming existing customers—not new ones—is much easier and much more profitable, so increasing loyalty is a top priority. A fascinating, inconvenient, and uninspired membership system is hard to attract consumers. With the ubiquitous membership system, members who are simple, persuasive, and rewarded will stand out.
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