New retail to build metrics for digital operating systems
The new retail is a systematic operation system of "channel + technology + marketing + logistics". It is driven by data and is centered on the consumer experience. Among them, business flow data is one of the essences of distinguishing traditional retail. In the past, it was only possible to infer customer demand through manual analysis and judgment of product data and consumption data. In the new retail concept, the use of big data can invisibly collect and precipitate customer’s main behavior data anytime and anywhere, directly grasp customer demand and visually display To the merchant. How to specifically build a new digital operating system is summarized as the following six indicators:
Indicator 1: Digitization of customers
Indicator 2: Digitization of stores
The store terminal is an offline trading portal, and in the future, the terminal entrance and the shelf are sold. Therefore, the digitalization of stores also plays an important role in the digital transformation of enterprises. The digitization of stores mainly needs to be transformed in the following aspects:
1. The trust connection between people is an irreplaceable VIP consumer experience advantage;
2. The enterprise must change its management concept from the supervision terminal to the empowerment terminal, and carry out the establishment of the ecology;
3. Connect online to communicate and drain to offline consumption;
4. The re-creation and distribution of interests and values is the key to success.
Indicator 3: Overall digitalization of the enterprise
Indicator 4: Business stream digitization
More important for digitalization is the digitization of business flow, the digital operation of enterprise research, production and sales, and the formation of a highly efficient digital operation new ecosystem. Its main contents include:
Indicator 5: Digitization of Human Resource Management
Indicator 6: Digitization of the supply chain system
recommend