Digital transformation of good shops
Driven by data, retail stores have room for change. For the power of data, Yang Hongchun, chairman of Liangpin Store, said that through the integration of debris channels and system data, Liangpin has improved the scale of business model and gained new brand recognition and reputation. The good shop also really entered the era of big data management and marketing, embracing the digital transformation.
After the good products integrate the online and offline channels through digital transformation, the member data can be unified, and the good shop can conduct member management and precise marketing after analyzing the data. According to the characteristics of the customer’s occupation and lifestyle, the members are tagged to achieve flexible pricing, personalized products, and push personalized promotional information.
The significance of getting through the data and unifying the platform is that there are plans for foresight and operation from design, production to logistics. With effective supply chain management and platform operations, the cost of good store inventory is reduced, and business upgrades are driving sales.
Omni-channel data integration not only meets sales needs, but also improves store management. Channel integration of more than 10 business back-office systems such as good products, membership, marketing, orders, inventory, and financial management and control. Using background data to analyze commodity categories, display space, consumer behavior and inventory, we can predict the hot products of different stores in different seasons, guide the display of goods and discount promotions, which also eliminates the drawbacks of the traditional “calling mode”.
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