CR Vanguard
CR Vanguard
Subordinated to China Resources Group, CR Vanguard owns the well-known brands, such as CR Vanguard, Suguo, Ole’, blt, V+, Tesco express, V>nGO, fun2, Lifespace, Voi_la!, ewj.com etc. Established in 1984, CR Vanguard has always been committed to seeking for breakthroughs constantly.
In order to satisfy the new trends and demands of the market, CR Vanguard, based on its own business features, strives to build a regional supply chain system for super-large urban agglomerations, lays stress on deploying its offline store entities to enhance their respective qualities and efficiencies, adjusts the structures of its commercial formats in pursuit of innovation and transformation, and improves the efficiencies of its merchandise and supply chain. Meanwhile, CR Vanguard has been actively exploring the pattern of combining online and offline to expedite its pace of innovation. Owing to the above actions it took, CR Vanguard has achieved remarkable effects.
Recently, CR Vanguard has reached strategic cooperation with Dada-JD Daojia (a Chinese online grocery and delivery firm) and Meituan Waimai (one of China’s major food delivery services) to jointly consolidate their capability of online and offline integration and digital service. Consequentially, all sorts of retail brands under CR Vanguard will have their own online presences based on the platforms of Dada-JD Daojia and Meituan Waimai. Not long ago, CR Vanguard’s parent company China Resources Group signed a framework agreement for strategic cooperation with Tencent. The agreement, with the China Resources Group’s retail industry as center, and the Internet tools, big data and cloud platform as means of enlarging capacity, was focused on creating a new generation of smart retail stores and endowing holistic science and technology on the CR Vanguard’s hypermarkets in pilot cities; at the meantime, the China Resources Group’s commercial scenes such as shopping malls, supermarkets, residential communities and coffee chains relied on Tencent’s Apps and public accounts as supports to take full advantages of Tencent in social media flow and business scenes.
With the collaboration between CR Vanguard and Dada-JD Daojia further cultivated, CR Vanguard’s full-format stores started accelerating their paces of popping up online. By the end of 2018, the number of the stores based on the 2 sides’ cooperation will have been expected to increase threefold at least, covering nearly 1000 store entities distributed in 20 cities. On the occasion, all the retail brands including CR Vanguard, Suguo, Olé, blt, V+, Tesco express and V>nGO will be popping up online.
It is learned that at the beginning of CR Vanguard’s store entities put online, the 2 sides Dada-JD Daojia and CR Vanguard, in accordance with the stats on the market trend of merchandise categories and online customers’ needs, selected more than 2000 sorts of SKUs including the categories of high demands such as fresh food, non-staple food, dairy products, alcoholic & beverage, grains, edible oils, condiments and imported food for popping up on the Dada-JD Daojia’s online platform, which enabled consumers to purchase the goods required in one-stop fashion. Owing to its effort in catering for the public plus its conspicuous advantages in goods pricing, CR Vanguard is widely popular and well recognized by consumers.
Among roughly 200 store entities of CR Vanguard and Suguo popping up online, the monthly average order quantity increased by more than 71%; compared with the data in April, the increase of overall order quantity exceeded 500%; the favorable feedback rate from customers reached up to 99.75%. In order to improve the efficiency of contract fulfillment, CR Vanguard set up front warehouses inside its store entities, basically covering the categories of best sellers online including fresh food. This largely shortened the time for picking goods in response to orders.
Ever since CR Vanguard entered the market of Suzhou City in 1995, it as a typical representative of Suzhou’s physical retail enterprises has been actively exploring and trying transformation on its operating patterns, embracing Internet-based technologies and offering consumer-oriented services in a form of win-win by combining online and offline market resources. Considering the fact that the high demand for seafood products contradicted with the lack of professional seafood stores around its store entity in Suzhou Industrial Park, CR Vanguard laid stress on expanding its business in fresh seafood products and diversifying the categories of its seafood products in the process of transforming its store entity in Suzhou Industrial Park. Currently, CR Vanguard’s store entity there sells more than 50 sorts of fresh marine products, over 60% of which transported by air from overseas. Owing to the direct purchase of the marine products from places of origin, CR Vanguard apparently has advantage in pricing the products; moreover, CR Vanguard provides its customers with a new shopping experience via the fastest and most convenient services, which are achieved by the on-site order, payment and dining in a row.
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