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Wu Mart

Wu Mart

Established in 1994, Wu Mart is one of the earliest and biggest retailers in China. With more than 1,000 store entities in China, it has achieved 50 billion CNY in sales. Retail, Internet, logistics, supply chain, and the technology based on Internet of Things comprise its business formats.

In the aspect of commercial format, Wu Mart has never stopped in pursuit of innovation. Ever since established in 2015, Dmall has become the antenna of Wu Marts exploration about the innovation of retail. On a basis of helping realize delivery service within a radius of 3 kilometers around Wu Marts store entities in half an hour, Dmall has also enabled Wu Mart to accelerate the transformation and upgrade on its store entities. In the duration of 2018 World Cup, Dmall announced that 32 hypermarkets of Wu Mart in Beijing would be transformed into the store entities with World Cup as theme; moreover, all the 32 hypermarkets would be equipped with the technological application concerning electronic membership codes and smart purchasing. Over the past 3 years, Dmall has gained a total of 50 million users, with its monthly active users exceeding 8 million. By now, there have been more than 30 large-scale retailers using the App Dmall to pop up their merchandise online. Having experienced over 2 decades developmental milestones, Wu Mart has become a retail giant in China; in the same process, the retail industry has exactly offered it a large number of data sources covering customers, merchandise and business circles.

In search of breakthroughs, Dmall’s self-service purchase equipment and function of digitalizing membership were initially applied to parts of the convenience stores subordinate to Wu Mart in Beijing as an implementation of new retail enabling. It is learned that its subordinate convenience stores’ shopping experience has been fully upgraded and the stores’ scale of digitalizing membership has been largely improved since the smart purchasing system of Dmall was applied to the convenience stores under Wu Mart. It is worth mentioning that the self-service purchasing terminals are particularly preferred by the convenience stores’ consumer crowd. Just only one month after the self-service purchasing terminals put into use, the number of checkout receipts via the self-service purchase rapidly increased to more than 30000 from less than 7000, with a growth rate up to 300%.

More importantly, Dmall helped the convenience stores under Wu Mart complete the digital reconstruction of membership and merchandise, thereby achieving a comprehensive upgrade of the convenience stores. At present, the membership conversion rate generated through Dmalls smart purchasing system for the convenience stores under Wu Mart is over 70%, with the peak conversion rate in a single day reaching up to more than 90%. Owing to the establishment of membership database, the surrounding members shopping behavior can be accurately analyzed and the precision of conducting merchandise purchase, sales and promotions can be achieved.

In August this year, Wu Mart denoted that the 21 store entities in China North Region formerly subordinate to LOTTEMART had been merged into the Wu Mart system. From then on, Wu Mart has carrying out reconstruction and upgrade on the stores in the range of aspects from merchandise category, storefront design and interior decoration. It is expected that the transformation will be completed by the end of this year.

Besides, Wu Mart launched its autonomous fresh food brand named as Fresh Every Single Day, which mainly sells packaged leafy vegetables. Different from the vegetables sold in bulk, the leafy vegetables available in the Fresh Every Single Day area are independently packaged and designed. The 7 colors including red, orange, yellow, green, cyan, blue and purple used for the packaging symbolize 7 days a week. The fresh food brand sells different sorts of vegetables every single day and promises all its vegetables on sale are fresh instead of staying overnight.

Aside from developing its autonomous brand, Wu Mart tried deploying its business in residential communities by launching a new format of supermarket based on community, which is named as New Mart. Currently, this kind of new supermarket format has been open to the public in 3 locations, Beijing. In terms of the upgrade on the decoration and design of the New Mart, its distinct store sign board, storefront decoration and interior display mirrored the image upgrade of the community-based format brands under Wu Mart. Compared with the formats of Wu Mart such as small-size life supermarkets and convenience stores, the upgrade on the merchandise of the “New Mart” is mainly presented in the following aspects. As to fresh food, it is upgraded to autonomous operation from joint operation; meanwhile, its category of products is further enriched by adding self-brand products and parts of imported products. All the products on sale in the “New Mart” are equipped with electronic price tags and the self-service purchase via barcode scanning based on Dmall is available.

The global president of P&G highly praised the mode featured with the combination of Dmall & Wu Mart.

In September, the board chairman and CEO of P&G, David Taylor and his party met with the board chairman Wenzhong Zhang and his party in the hypermarket of Wu Mart located in Lian Xiang Bridge, Beijing. Looking back on the end of last year, Mr. Wenzhong Zhang and Mr. David Taylor jointly put forward a goal aimed at helping P&G products in Wu Mart achieve an online sales accounting for 30% proportion of its total sales in Wu Mart, and a sales growth of 30%. In order to turn the goal into reality, the 2 sides cooperated deeply and worked together in sharing, analyzing and applying big data; throughout the entire process, Dmall played an important role in providing holistic digital solutions of the online and offline integration covering membership, merchandise, operation, marketing, payment and supply chain; accordingly, efficiency and user experience were further improved. With the full empowerment of Dmall, the sales of P&G products in Wu Mart increased significantly till the year to date. Witnessing the remarkable performance, P&G showed strong wiliness to continue cooperating with Dmall and Wu Mart further.

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