6 PACKAGE DESIGN TIPS YOU PROBABLY HAVEN’T HEARD BEFORE (By Shane Breault in Packaging Design, excerpted from PACKAGING DIGEST)
Packaging purists want to simplify in the name of clean design. Understandably, the notion of adding more elements feels counterintuitive. But then again, there’s also the old adage that content is king.
UNIQUE PICKLE PACKAGING STACKS UP AT RETAIL (By Jenni Spinner in Packaging Design, excerpted from PACKAGING DIGEST)
The unusual packaging tubs are composed of clear polypropylene that enables shoppers to see the pickles and whole spices inside. In-mold labeling bears the brand name and old-fashioned graphics. Behind the unique packaging design are deep insights.
Can Costco Succeed In China When Other Western Retailers Have Not? (by Warren Shoulberg, excerpted from Forbes)
For Costco, its opening day in China was encouraging; nevertheless, whether that grand opening hysteria extends to regular shopping days remains to be seen.
First Look: Puma opens massive brand flagship (by MARIANNE WILSON, excerpted from Chain Store Age)
Aside from professional-grade F1 racing simulators as well as stadium seating & large screen NBA 2K gaming experience, shoppers can customize and personalize footwear, apparel and accessories using paints, embroidery, 3D-knitting, laser printing…
Creating a Unified Commerce Shopping Experience with an O2O Strategy (By Meyar Sheik, Kibo; excerpted from RETAIL IT)
The more options consumers interact with a brand, the more likely they are to convert, to remain loyal, and to tell their friends. Retailers need to have customer data infrastructure and platform micro-services in place to support O2O strategy.
Fitz Frames brings kids’ glasses fitting to the phone (by DAN BERTHIAUME, excerpted from Chain Store Age)
A customized eyewear app is applying augmented reality (AR) to the process of selecting frames. Digital eyewear retailers are increasingly turning to AR and virtual reality (VR) to eliminate the need to visit a physical store to obtain a custom frame.
Rewarding customers for sustainable shopping-Koin Rewards & Fidel bring loyalty and card-linking together (by Koin Rewards, excerpted from iXtenso)
An ethical rewards platform built on the blockchain announced that it has partnered with card linking API Fidel to build a responsible and sustainable rewards program for shoppers.
Retail analytics: Breaking down data silos and improving operational efficiency-How comprehensive data usage led to higher revenue at Heine (by Julia Pott, excerpted from iXtenso)
By using the DynamicAction guidance system for retail analytics, Heine addressed these operational challenges and, according to its own figures, is now uncovering more than 4.5 million euros in potential gross revenue per year. With over 22,000 products a
Partners & Benefits
Oriented to media channels and data analytics enterprises as well as guilds or industry associations/organizations/institutions, the partnership launched by CHINASHOP is aimed at allowing every partner to engage with their targeting audience as well as creating interconnected networks, whereby propelling one another’s business extension nationwide and even worldwide.
Key Benefits from Partnership
1. Gain Accelerant Growth Engines contributed by new subscribers & advertisers 2. Acquire Golden Opportunities to display print/digital publications at CHINASHOP 3. Win Favored Chances to maximize brand exposure before and during CHINASHOP 4. Meet with Potential Clients at CHINASHOP-powered platform 5. Enjoy Priorities for Branding Activities at CHINASHOP-required events.
Mr. Justin Liu