RHS Wisley, Surrey, UK (Excerpted from RETAIL FOCUS)
The brief was to set the global benchmark for Horticultural retailing by creating an inspiring retail destination, promoting awareness of the RHS charity, redefining the customer journey and dwell time, and increasing commercial traction.
French retailer Decathlon lays foundation for global expansion (BY DAN BERTHIAUME, excerpted from CHAIN STORE AGE)
By using APIs to connect enterprise systems and processes such as POS software, order management, and inventory data in an application network, a retailer can improve access to and reuse applications and data to scale globally.
6 PACKAGE DESIGN TIPS YOU PROBABLY HAVEN’T HEARD BEFORE (By Shane Breault in Packaging Design, excerpted from PACKAGING DIGEST)
Packaging purists want to simplify in the name of clean design. Understandably, the notion of adding more elements feels counterintuitive. But then again, there’s also the old adage that content is king.
UNIQUE PICKLE PACKAGING STACKS UP AT RETAIL (By Jenni Spinner in Packaging Design, excerpted from PACKAGING DIGEST)
The unusual packaging tubs are composed of clear polypropylene that enables shoppers to see the pickles and whole spices inside. In-mold labeling bears the brand name and old-fashioned graphics. Behind the unique packaging design are deep insights.
Can Costco Succeed In China When Other Western Retailers Have Not? (by Warren Shoulberg, excerpted from Forbes)
For Costco, its opening day in China was encouraging; nevertheless, whether that grand opening hysteria extends to regular shopping days remains to be seen.
First Look: Puma opens massive brand flagship (by MARIANNE WILSON, excerpted from Chain Store Age)
Aside from professional-grade F1 racing simulators as well as stadium seating & large screen NBA 2K gaming experience, shoppers can customize and personalize footwear, apparel and accessories using paints, embroidery, 3D-knitting, laser printing…
Creating a Unified Commerce Shopping Experience with an O2O Strategy (By Meyar Sheik, Kibo; excerpted from RETAIL IT)
The more options consumers interact with a brand, the more likely they are to convert, to remain loyal, and to tell their friends. Retailers need to have customer data infrastructure and platform micro-services in place to support O2O strategy.
Fitz Frames brings kids’ glasses fitting to the phone (by DAN BERTHIAUME, excerpted from Chain Store Age)
A customized eyewear app is applying augmented reality (AR) to the process of selecting frames. Digital eyewear retailers are increasingly turning to AR and virtual reality (VR) to eliminate the need to visit a physical store to obtain a custom frame.
Partners & Benefits
Oriented to media channels and data analytics enterprises as well as guilds or industry associations/organizations/institutions, the partnership launched by CHINASHOP is aimed at allowing every partner to engage with their targeting audience as well as creating interconnected networks, whereby propelling one another’s business extension nationwide and even worldwide.
Key Benefits from Partnership
1. Gain Accelerant Growth Engines contributed by new subscribers & advertisers 2. Acquire Golden Opportunities to display print/digital publications at CHINASHOP 3. Win Favored Chances to maximize brand exposure before and during CHINASHOP 4. Meet with Potential Clients at CHINASHOP-powered platform 5. Enjoy Priorities for Branding Activities at CHINASHOP-required events.
Mr. Justin Liu