Cannes, 17 November, 2017 – Reed MIDEM, organiser of MAPIC, MAPIC Italy, MAPIC Russia, MAPIC China Summit and MAPIC India, today announces the launch of MAPIC Food & Beverage in May 2018.
The new two-day event will be held in Milan, Italy on 23-24 May 2018 at MiCo – Milano Congressi.
Since the EXPO 2015, creating a legacy with its focus on nutrition and sustainable food, Milan has established itself as the World Food Capital City and is today the main stage for events, projects and debate on food-related issues.
Food and Beverage has become a key factor in enhancing the customer experience within retail destinations. MAPIC Food and Beverage aims to be the most effective international marketplace dedicated to Food & Beverage players within the retail & real estate industry.
MAPIC Food & Beverage will offer an exhibition area where international F&B retailers can showcase their concept to real estate professionals looking at expanding their foodservice retail mix. In contrast to the MAPIC in Cannes, retailers will be the exhibitors and real estate professionals will come as visitors. MAPIC Food & Beverage will be a unique, international and powerful business platform.
“For the first time, we are launching a MAPIC event entirely dedicated to a specific segment, food and beverage, and not a local market,” explained Nathalie Depetro, Director of MAPIC markets. “MAPIC Food & Beverage and MAPIC Italy will be held on the same dates and in separate but connected venues. This new event will benefit from the dynamism of the Italian food & beverage sector, while being completely international.”