HOME > NEWS
> Embracing the transformation and breaking the same, opening up the digital marketing system of the whole store
Embracing the transformation and breaking the same, opening up the digital marketing system of the whole store
So how to use the Internet’s thinking and new technology to further transform traditional department store retail, and raise new retail and smart retail to a whole new level?
The first is to strengthen the enterprise core. Separating from the developmental constraints of the isolation of the single enterprise in the past, we will establish a culture and development concept centered on collaboration, and lay the foundation for internal and external collaboration and external technology empowerment.
The second is to fully digitize customers, commodities, and marketing. In the new customer-centric marketing era, it is necessary to first realize the digitization of customers, that is, to achieve customer registration, establish a customer account system, and connect to target customers by online means, affecting target customers. Second, we must realize the digitization of goods. That is to realize the onlineization of all the goods in the store, so that your target consumers can search for the goods of the store online very conveniently, and realize the real-time push of the goods of the store and the target customers. Third, we must achieve marketing digitalization. In the era of mobile Internet, enterprises must move traditional offline marketing methods and measures to the Internet. Only online means can produce good marketing efficiency. Only online marketing methods can meet the current target consumer demand. Online marketing methods are more popular with target consumers because of their richness and variety.
The third is the interconnection of various data. With data as the backbone of collaboration, it is the first to get data collection and sharing, and realize multi-dimensional and multi-dimensional data real-time, unified and analyzable. At present, it is mainly necessary to cover the whole industry chain from the procurement end, the logistics end, the consumption end and the service end to collect and analyze the data. The e-commerce and physical store supply chain, warehousing and data should be opened up to form an integrated management. At present, traditional department store retail enterprises mainly use OA, CRM, ERP and other information systems to collect and integrate internal data of the enterprise to achieve interconnection and interoperability.
The fourth is to use a variety of new technologies to promote accurate marketing. On the basis of data interoperability, the use of advanced technology to promote change, through the artificial intelligence, face recognition, blockchain and other technologies to give new meaning to business data, to help retailers to achieve updates to consumers, operations and supply chain. Understanding and understanding, and optimizing the efficiency of the supply chain through tools such as RFID and collaborative robots, and improving the efficiency of information connection while reducing the overall cost.
recommend