The platform for the digital transformation of convenience stores
1. Empowerment mode: traffic operation and AI capabilities are the focus
In the digital transformation of traditional convenience stores, fresh life cuts through traffic, supply chain, AI, logistics, capital, technology and so on. The process and logic of the whole transformation is roughly: firstly through the online services, including the US group, hungry, Tmall supermarket 1 hour access, and offline store upgrades and drainage, correspondingly, in order to achieve distribution , need to improve logistics performance capabilities simultaneously.
Then, through the IOT, digital shelf, face recognition and other technologies to collect and accumulate offline data, AI is used to open and analyze the online and offline data, and the optimization schemes such as selection, placement and inventory are given. Through the supply chain upgrade, introduce new products to achieve optimization. After optimization, it attracts more users and traffic to enter, forming a closed loop.
2. Fast and slow control mode
This kind of operational control is also evident from the stores where the good neighbors have already completed the renovation. At present, these orders are obtained by the fresh life partner Tmall for 1 hour, hungry and other platforms to obtain online orders. Specific to good neighbors to perform, this is also the inevitable result of store collaboration. Coupled with the upgrade of the supply chain, part of the dependence on the supply chain; digital transformation of the previous period of large investment and slow return cycle. All of these are enough to make the convenience store operators to be transformed discouraged.
The obstacles to business development brought about by the model itself also make the fresh life must be expanded in the form of equity participation or investment.
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