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Wuhan builds a network retail business system. Small convenience stores have a big future.
The China Retail Fair will be held soon.
Small convenience store has a big future
The commercial atmosphere in Wuhan is very strong, and the direct radiation population is over 100 million. It is also promoting through the urban linkage and promoting the consumption upgrade through online and offline. In this context, 24-hour convenience stores are more promising in Wuhan. At present, a number of domestic and foreign convenience store brands have rushed to the Wuhan market, and seized the commanding heights of consumption upgrades by increasing the number of stores, optimizing service quality, and exploring new models.
Many brands have tried water
In 2018, the citizens of Wuhan found that the 24-hour convenience store represented by Zhongbai Luosen and Today has become quieter and more, and has become the main force to satisfy the consumption of citizens. “There must be a big supermarket in the past week, and now I’m going to go less.” Huang Jing, who lives in Fruit Lake Street, Wuchang District, Wuhan City, said that in the past, visiting the supermarket was a necessary ritual part of the whole family every week, and now most of the time I go downstairs. The convenience store can solve the demand.
Aiming at quality consumption
At 1 o’clock in the morning, the reporter came to the Today Convenience Store adjacent to Jianghan Road Pedestrian Street. The store was brightly lit, except for beverages, instant noodles, yogurt, rice, oil and other convenience supermarkets, as well as steamed buns, sausages, marinated eggs and other cooked food supplies. Even the sale of cold medicines, anti-inflammatory drugs and other drugs, the signboard "open 24 hours" at the door is very eye-catching.
Only one staff member on duty is on duty and is busy sorting out product barcodes. Within 20 minutes of the reporter’s stay, several citizens singing at nearby KTV and two "takeaway" deliverymen came to buy and pick things up. The clerk Chen Jie told the reporter that after zero o’clock, the business will be less. At 7 o’clock in the morning, it can generally sell about 800 yuan of goods, mainly cooked food.
“The busiest time is from 20:00 to 4:00.” Chen Jie said that there will be 2 to 3 employees in the prime time store. Due to the opening of the commercial street, the turnover can reach 4,000 yuan. Most of the guests are young people and taxi drivers. Beverages, breads, biscuits, etc. are the most popular.
Seize the commanding heights of consumption upgrades
In the interview, the reporter noticed that many 24-hour convenience stores are actually at a loss or meager profit from 0:00 to 8:00 am. Why do you still want to keep going?
"More and more foreign convenience stores have long been staring at Wuhan. If you do not preempt the commanding heights, it will be more difficult to do later." Song Yingchun analyzed that Wuhan has a strong commercial atmosphere and directly radiates over 100 million people. "In the retail industry, Wuhan is in China."
The data of the Wuhan Municipal Bureau of Commerce can also “certify” that there is still room for development in the convenience store market in Wuhan. According to the relevant person in charge of the Municipal Bureau of Commerce, the different stages of development of convenience stores are closely related to GDP per capita. According to the standard of opening one convenience store for every 3,000 people in Shanghai, by the end of the “Thirteenth Five-Year Plan”, Wuhan can also open more than 1,000 24-hour convenience stores with great development potential.
In the first half of this year, the ratio of three industries in Wuhan was 1.8:43.1:55.1, and the emerging service industry developed rapidly. The per capita disposable income of Wuhan residents was 21,438 yuan. According to industry analysts, with the increasing role of Wuhan’s service industry and the increase in residents’ income, the demand for consumption upgrade will be more vigorous, and 24-hour convenience stores will have more development prospects in Wuhan.
“The bigger opportunities come from the national level.” Han Minchun, director of the Wuhan Municipal Bureau of Commerce, said that consumption has become the first driving force for the Chinese economy. Since the beginning of this year, the Ministry of Commerce has launched a comprehensive consumer action plan and strives to build a number of international consumer center cities and national consumer center cities in three years.
“Commercial town” Wuhan took advantage of the trend and is ready to go. In April this year, Wuhan Municipal Bureau of Commerce and Wuhan Commercial Association formulated and issued the "2018 Citywide Promotion of Consumer Activities Overall Plan", from April 2018 to February 2019 in the city’s large commercial street (commercial circle), large department stores, supermarkets , home appliance stores, large and medium-sized commodity trading markets, catering, e-commerce companies to carry out "smart consumption, quality consumption, green consumption, convenience consumption, festival consumption" five major content activities, through the urban linkage force, online and offline, Promote the consumption upgrade in Wuhan.
"According to our vision, we will build and improve the city’s ’city-level commercial center, district-level commercial center, community-level commercial center, and characteristic commercial block’ as the core ’3+1’ physical business and ’network terminal + online store + fast delivery ’The core network retail business system.’ Han Minchun said that 24-hour convenience stores will be a key part of it.
Enterprises are also accelerating the commercial layout and industrial upgrading for the “big meal” of this consumption upgrade. In Wuhan, a number of convenience store companies said that while the number expansion, they are exploring patterns such as face payment and unmanned retail, hoping to be in line with the consumption habits of young people.
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