Definition of new market
The China Retail Fair will be held soon.
First of all, we are clear about what we are talking about in a freely competitive market, not including non-free competition such as markets that require special permission to enter, or semi-freely competitive markets such as those that are undertaken by companies within the enterprise group. From another dimension, it is divided into progressive new markets and new markets.
Progressive new markets, through innovation to increase or improve the function and performance of products, the consumers and existing problems they face are well-known, such as Apple’s iPhone, is an extension of the existing mobile phone market products, with touch Instead of the keyboard, the screen can be used to open and use various applications through the touch of a finger, and the use of natural human-computer interaction has produced great success.
A brand new market usually does not know which type of people to serve in the early stage. The pain point or demand is not clear, but once mature, it is subversive to the existing market and completely changes the rules of the game, such as the e-commerce market founded by Amazon. It has had a huge impact on the existing retail industry.
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