Retail giant status not protect rout best buy for
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Recently, a "best buy plans to shut down before the end of may, the United States, 250 mobile phone store" message will be the largest consumer electronics retailer best buy back on to the public view, maybe Chinese consumers already do not remember the retail giant, though it in the best time to enter the Chinese market, the distribution and retail service known body eventually lost in front of the technological changes brought about by the change of consumption.The success of the best buy is a typical American product market competition, has the distinct characteristics of The Times. Expensive for world 500 strong retail giant, best buy, in the growth of dedicated, professional, there is no denying the fact that the world many appliances retail enterprises more or less have to study and imitate the experience of best buy. Therefore, the reduction in the context of age more historical value.
If retail chain mode is best buy innovation for the first time, so, from the traditional business super to the super market model is the second transformation of best buy. Compared with popular chain mode, use is located in the suburbs of big supermarket stores for a wider range of consumer groups, higher flow rate and lower margin, and easy to establish a national brand.
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