Now the boutiques are focusing on the fatter people

 

The recent American well-known boutique department store Nordstrom, began planning the real agenda. Nordstrom has a boost its business scale of a new strategy but this strategy is aimed at the just beginning to be attention or still be piled up in the shop in the corner of the big size. Founded in 1901, Nordstrom started out as a small shoe store in Seattle and quickly developed into a fashion retail retailer on the west coast of the United States after it landed in 1971. Then gradually set up stores in many states, on the sale of products to planning, with the good reputation and service, now developed into the prosperous area can be seen everywhere in the upscale department store. This, according to the internal message, Nordstrom will be released in the autumn new works, joined a with size "inclusive" series of innovation, and at the core of which is the "big yards dress". In addition, it is working with Universal Standard and Ralph Pucci. Before that, Ralph Pucci had introduced a fun exhibition called "the size of the show," which specifically tailored and displayed large, well-built models. The usual way to make large models is to keep their heads the same, only to change the size of their bodies.

The previous interface has reported that TOPSHOP UK stores were too thin for display models, leading consumers to doubt the clothes they bought back home. Similarly, large size mannequins are too ugly to give consumers a certain psychological gap. The Ralph Pucci will use modern technology, will be big yards model change from head to foot, wearing a Universal Standard big yards clothing models will be in early September in the 18th street Pucci exhibition halls for exhibition, Nordstrom also hope to be able to change the peoples prejudice to the fat women and big sizes. Model is not only not beautiful, often to buy big sizes of Universal Standard founder Waldman said "general clothing store is hard to free to put large sizes, they usually put the clothes to the department store at the top, even using different light, give a person a kind of very uncomfortable feeling. The Nordstrom is different, he shows the other normal size clothes to put these big yards of dress, even full-figured consumers will not be "special treatment", this is I like."

 

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