Can the "third form" of Earthport break through double attack?
As a large-scale retail business under the Fuhua Commercial Group, the Earthport has its own pace of development in supply chain construction and product building, and its IP value is more likely to play a role in aggregation.
From the perspective of the Earthport, the Earthport aims to become the global fresh-chain IP, and has carefully created a multi-format cross-border fusion of “new species” of “new retail + new catering + new technology”.
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Nowadays, new species are prevalent, and their purpose is still to follow the market and stimulate consumers’ consumption motives. Here are two positions: first, user positioning. The pan-medium definition defined by Earthport is a consumer with consumer awareness and spending power. Earthport CEO Han Jizhen explained, “China’s middle class is a vague word, not only for young Internet users, but also for 90s. Anyone who pays attention to the quality of life is the target customer of Earthport."
Second, mode positioning. Throughout the business model of each new species, the “food + retail” is used to open up the last connection with consumers. The earth port is in the “four-plus” direction of multi-format integration, multi-scenario coverage, multi-flow sharing, and multi-IP combination. Reorganized the connection method.
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