It is not known that the classical Internet is dead, and Huang Tian of the new retail is to be established.
In 2018, the new retail industry has been ramping up for a year. When the street couples in the eighth-tier cities are shouting for the integration of “online and offline”, Tmall and other e-commerce platforms have already become traditional industries. On the one hand is the rapid rise of the social e-commerce companies, such as Spell many, gathered together, one side is the constant online and offline layout of the veteran competitors, Ding Lei also made it clear yesterday that Netease will strictly open The line to open stores. In this situation, how should Tmall deal with sleepy people on the side of the couch?
Tsinghua President Jing Jie, General Manager of Marketing Platform Division Liu Bo (Jialuo), General Manager of Dachao Business Department Hu Xiongwei (Cao Mai), General Manager of New Retail Platform Ye Guohui, etc. Presented at the Tmall Golden Makeup Award Summit, A separate Remarks on Tmall's reconstructed content in 2018, and put forward three positioning of Tmall: the engine of China's consumption upgrade, the main position of brand operation transformation, and the main force of new retail, and pointed out that this year will promote the new Retail transformation of Tmall.