Silver hair into a new main force of mobile consumption
The circle of friends is full of "chicken soup", the middle-aged and old-fashioned expressions are flying, and they are convinced of the network rumors... This is almost the first impression of young netizens on the use of mobile Internet by their parents, but this stereotype is somewhat outdated.
Do you find that the parents around you and the seven aunts and eight aunts have become low-headed people, the mobile phone basically does not leave, the information is often back in seconds, small programs, live video, online shopping and other operations are handy. Parents’ Internet life is quite "tide", and all kinds of applications play very "slip", but how to make the silver-haired people "anti-addiction" has become a big problem for children.
WeChat elderly users exceed 50 million
"Every day, I was bombarded by the information in the group. I didn’t expect them to play like this!" said Mr. Shi, the netizen of the 20-person family in his family, and the news of various small programs could not be seen. Take a closer look, happy landlords, fight a lot, fun headlines and other fashionable applications.
If the red envelope and emoticon package are the "first lesson" of the mobile Internet to teach parents, then the software application based on small programs is carrying out the second wave of "teaching" of the advanced version. The small program is far lighter and more convenient than the APP. After reading the soft text of “Shock! This kind of food can extend ten years of life”, the elders can effortlessly use a single box of health care products at the end of the article.
According to the "2017 WeChat Data Report" released by Tencent recently, as of September last year, WeChat monthly active elderly users have exceeded 50 million, this figure was 8.46 million in the same period of 2016, WeChat has exceeded the telephone and face-to-face communication, becoming the most commonly used Contact information. Parents who used to be out of touch with the times are now widely defined as the main incremental “sinking users” of the second half of the Internet.
The number of active users of the silver-haired users on WeChat has soared, and it is inseparable from the new traffic brought by the small programs. Before the advent of the small program, the middle-aged and elderly people also belonged to the mobile Internet light users, only chat video and read articles, after all, the operating APP threshold is too high, and all kinds of small programs make all kinds of software more easy to get started for them. Opened the door to the new world.
Easy to indulge, always need to guide the elderly
"I think the small program is ’toxic", parents and relatives send more than 10 articles a day in the group, and will also name me to help cut the price, too crazy!" Mr. Shi said that parents are now addicted to mobile phones. Sitting on the sofa is a small half-day, and there is less and less time to go out and bend. He is worried that serious mobile phone dependence will affect their health.
This kind of phenomenon is not uncommon. In terms of knowledge, netizens have heated discussions about the question "What should parents do to indulge in the network?" Medical staff reminded that once the elderly rely on smart phones, joining the low-headed family is easy to induce disease. It is recommended that the children warn the elderly to reduce the time on the Internet and keep the work schedule. The aging of the “low-headed family” is largely due to the fact that the elderly are lonely and their children are not around, making them more dependent on fancy Internet applications to kill time.
It is worth noting that according to the statistics of the Research Report on Internet Life of the Middle-aged and Old People in the Chinese Academy of Social Sciences, the top three delisting information types for middle-aged and elderly people are free red envelopes, free mobile phone traffic and discounted group purchases, accounting for 60.3% and 52.3 respectively. % and 48.6%, but their awareness and ability to defend their rights is not strong. Nearly 70% of respondents found that they did not seek help after being deceived. Therefore, children should help their parents to spend more online and help them identify online scams so that they can “touch the net” more comfortably.
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