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Digital and intelligent become a new label for retail department stores and a new driving force for growth
1. Yintai Department Store
In 2014, Ali acquired the controlling stake in Intime Department Store through an equity acquisition and further privatized it in January 2017. Ali hopes to explore the digital solution of the physical store through Intime Department Store, and finally fully open up the online and offline business, online and offline. In the digital practice, Yintai Line adopts its own commercial counter management system, and adopts Ali’s on the line to fully expand e-commerce and realize the online and offline integrated O2O mode.
At present, Yintai Department Store is fully committed to creating new retail products with the support of Ali. It is worth a lot of research.
2. Zhongbai Group
With the help of smart retail and new retail, Zhongbai Group reversed the unfavorable situation and the 2017 annual results broke out. According to the financial report, in 2017, Zhongbai Group achieved operating income of 15.206 billion yuan, down 1.04% year-on-year, and net profit of 67.646 million yuan, a year-on-year increase of 946.18%.
3. Rainbow Shopping Mall
In April 2018, Tianhong and Tencent signed a strategic cooperation agreement to jointly establish a smart retail research laboratory, which will carry out research and development of more application-level products in the fields of intelligent identification, AI, big data, consumer finance, etc., from digital to intelligent. New retail transformation.
4. Bailian Group
The first is to collect user behavior data on i Bailian’s client, including user behavior data on different platforms such as Web, iOS, Android, and H5. Second, the collected user behavior data needs to be transmitted to Bailian omnichannel. On the Hadoop cluster, it is managed and maintained in the form of a table. The data import time needs to meet the real-time synchronization. The third is to implement the full contact flow tracking of the user from the station to the station. Through the God’s policy analysis platform, Bailian has realized point-to-point monitoring of all traffic, out-of-station traffic to operational content (resource bits, channel pages, etc.) traffic distribution tracking and order conversion; fourth, for external traffic, Bailian omni-channel A cross-platform omnichannel tracking scheme such as web channel tracking, WeChat channel tracking, APP channel tracking, and SMS channel tracking was established.
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