Regional convenience stores will "sing the protagonist" for a long time
At present, in addition to petroleum-based convenience stores, there is no national chain convenience store brand in China, but there will definitely be a future. As the development model of convenience stores becomes lighter, development strategies such as “regional alliance” and “loose alliance” will accelerate convenience store hops. Land, maybe a few years later, China will create a convenience store brand covering the national market, Suning store, Yonghui life, Japanese convenience store 7-11, Rosen, the whole family may achieve a national layout, Mei Yijia, see Local convenience stores such as Fu, Tianfu, Today, and Shizuoka may also run faster, and it is not excluded that new brands will emerge, and everything is possible.
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However, given China’s vast territory, the markets vary widely, and the difference between the North and the South is huge. It is very difficult for a convenience store to adapt to all parts of the country. Therefore, I think that national chain convenience stores may appear, but the number should not be too much. Mainstream. This is because compared with Japan and Southeast Asian countries, one region of China, such as the Yangtze River Delta, the Pearl River Delta, Beijing-Tianjin-Hebei, Central China, Chengdu, etc., each regional market is sufficient to support the growth of convenience store giants and consumption in the same region. Characteristics and consumption habits are not much different, which is conducive to convenience store intensive cultivation and in-depth layout, such as Meiyijia in Guangdong, Fujianfu in Fujian, Tangjiu in Shanxi, Xinjiayi in Hunan, Hongqi Chain in Chengdu, etc. It is a regional giant that has grown up from one place, and some are expanding across regions. However, in the end, it can be developed into a national chain, and most of them will be regional leaders or cross-regional leaders.
In the big wave and sand-like competition, the concentration of convenience store industry continues to rise. It is an inevitable area. According to the data, there are more than 260 convenience store brands in China, and 40.7% are non-chain operations. In high-intensity competition, these “scattering soldiers” may It is difficult to fight alone, the future is not "accepted" by Ali, Jingdong, or is the merger of chain convenience store brands. China’s future convenience store brands may be more than the Japanese market, but it is unlikely to exceed the current number of fractions.
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