Following the previous Taobao payment page appeared "WeChat code payment" option, recently, a number of netizens found that some of the Taobao orders can be directly transferred to WeChat payment for payment. In this regard, Taobao customer service responded that Taobao online customer service learned that WeChat payment is Taobao launched and gradually open through WeChat payment Taobao order service, is only for some users gradually open, and only support the purchase of some goods can be selected.
According to retail technology expo，the ability to use WeChat payment, ultimately to pay the page display shall prevail.
It is also understood that the WeChat payment function is currently only for some users gradually open, but the subsequent function will gradually carry out comprehensive coverage.
In October 2023, many users have reacted to the Taobao payment page appeared "WeChat code payment" option, but also "go to WeChat to find a friend to help me pay". However, the overall use of the process is more cumbersome.
In fact, as early as July 2021, it was announced that Alibaba and Tencent were considering opening up their ecosystems to each other, with both parties working on separate plans to ease restrictions. Alibaba's initial moves could include bringing Tencent's WeChat Pay to Taobao and Tmall, while Tencent will likely allow Alibaba's e-commerce information to be shared on WeChat or allow WeChat users to use some of Alibaba's services through small programmes.
This comes against the backdrop of Alibaba being fined 18.228 billion yuan in February 2021 for its "two-for-one" monopoly. Tencent has also been fined for a number of mergers and acquisitions that constitute a concentration of operators.
At the end of December 2023, Jingdong v. Ali "two choices" case won the first trial, the judgement of Ali compensation of 1 billion.
According to WeChat public number "Jingdong Blackboard News" news, Beijing Higher People's Court on Jingdong v. Zhejiang Tmall Network Co. Abuse of dominant market position to implement the "choose one" monopoly was established, causing serious damage to the Jingdong, and the judgement to the Jingdong compensation of 1 billion yuan.
Jingdong said, the judgement is not only the Jingdong resistance "two choose one" monopoly behaviour of a fair ruling, but also the rule of law to maintain fair competition order in the market of the landmark moment, will also be China's anti-monopoly rule of law in the process of the rich and colourful one.
Jingdong said, fair competition is the core of the market economy, "two choices" and other monopoly behaviour not only restricts market competition, damage to the legitimate rights and interests of brands, merchants and consumers, but also weakened the innovation and vitality of market development.
According to retail technology expo，Ali responded that we have been informed of the news and respect the court's judgement.
In the context of anti-monopoly, the compatibility of different platform ecosystems has become a trend.
Business Link has previously analysed that the interconnection between Internet platforms will bring four major benefits:
First, the formation of a rational competitive market. In the past, due to the existence of ecological barriers between Ali and Tencent, all the resources are in the collection of the two, once the ecological floodgates open, will be conducive to mobilise more resources in the market for allocation.
Secondly, to the Internet has been the top of the flow to bring new opportunities. Different platforms do not have to seek traffic in their own system, external support and interaction, will also make the traffic cost further decline.
Third, it is favourable to more business innovation and startups. From the past, many startups end up running to the two sides of their respective ecosystems, and ecological openness means that there will be more new business opportunities and business innovation.
With the two sides of the ecological further closed, the two in the social, e-commerce, entertainment, local life, mobile payment, investment and other aspects of the fierce competition, each other against the standard.
In the field of e-commerce, although Tencent can not directly cut into Ali's hinterland, but through investment in Jingdong, Pinduoduo, Vipshop and other platforms, open flow resources, a strong siege. In the social field, Tencent holds WeChat, QQ two trump cards, Ali is investing in microblogging, the launch of nail, in the field of enterprise social deep ploughing. In the field of culture and entertainment, You Aiteng, Tencent video and Youku video kill each other. In the field of local life, Ali continued to position hungry, Tencent is heavily invested in Meituan. In the field of investment, both sides are equal.
In the conversion of social and shopping scenes, from the direct experience of consumers, the most affected is the two sides of the jump.
According to retail technology expo， Taobao shopping links can be opened directly on WeChat and achieve the purchase, in the past can only be in the form of Tao password shared to the WeChat platform, and the user must copy the Tao password pasted to the Taobao APP in order to achieve the shopping behaviour.
Source:联商网