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Zhang Yong talks about "embracing" Starbucks: empowering the whole industry with new retail
On August 2nd, the Starbucks and Alibaba comprehensive strategic cooperation conference was held in Shanghai today. During the meeting, Zhang Yong, CEO of Alibaba Group, delivered a keynote speech. Zhang Yong said that the cooperation between the two sides is far more than just hungry, helping Starbucks to send coffee, and also bringing new changes in user experience to consumers.
The following is a speech record:
Zhang Yong: Starbucks Starbucks partners, and all the media friends today, good morning!
I welcome everyone to attend the ceremony of participating in the strategic cooperation between Alibaba and Starbucks today. Both of us have been looking forward to this day for a long time.
In the past year or so, the teams of both sides have been making heated discussions and preparations. Today is an important milestone. We have come together to announce the strategic cooperation between Alibaba Group and Starbucks in a comprehensive sense.
Before today, I have seen a lot of news in the media. If I am hungry, I have to help Starbucks start to send coffee. When many media friends hear the invitation, I definitely want to announce this today. From now on, I can go online. Order coffee, and send coffee by hungry. I would like to tell you in particular that the cooperation between our two parties is far more than this. Of course, if you are hungry, you can send Starbucks coffee. It is also part of the cooperation between the two parties. It can bring many new opportunities and bring new user experience to consumers. Variety.
The two groups of Alibaba and Starbucks are not only engaged in business cooperation, but also more importantly, the two cultures are merged. We have more lofty goals and ambitious visions, dedicated to Chinese consumers and even the world. Consumers create a better lifestyle. Next, we will share the content and direction of our cooperation with you.
Today, I have reached a cooperation with Starbucks. For Alibaba Group, it is using Alibaba’s past ten years.
Infrastructure for payment, logistics, cloud computing, and the Internet ecosystem that has moved toward new retail construction in recent years, including consumer brands under the Alibaba Group – Taobao, Tmall, Alipay, Word of Mouth, Hungry, Box Horse, etc. It also includes the entire back-end technology, logistics and other infrastructure to fully embrace Starbucks.
The cooperation between the two parties will cover the online operation from Tmall, the smart store to the membership system, the distribution of Starbucks coffee, the production of coffee, etc. We will all think about how to use the new retail technology and how to use it. Future artificial intelligence and all-round innovative technologies can make coffee more and more influence. Consumers’ daily life styles can be more integrated with innovative technologies to make experiences and services better. This is the starting point for both of us to think at the beginning of our cooperation.
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